As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently.

Designers, animators, advertisers, marketers and possibly even a few hip accountants don’t have too long to wait until the 2010 edition of Semi-Permanent starts squeezing some creative juice. And Nicolas Roope, an all round digital and design ideas guy from the UK who set up Poke London, retro phone company Hulger and this cool t-shirt blog, is venturing to New Zealand to speak at the event. He took time out from his busy schedule of coming up with awesome things (and from being the UK’s Webby ambassador, a member of the Academy of Digital Arts and Sciences and a member of the UK Coolbrands board) to have an e-chat with StopPress.

I often write about new campaigns. But I don’t often write about new campaigns that are directly connected to me. So let me get out my literary quick unpick and unweave the tapestry of advertising life as I tell you a tale that involves a series of moderately interesting things and events including, but not limited to, printed words, photography, nuptials, skybeasts, gifts, awesome art and a giant billboard.

It may be a relatively unsexy side of the digital marketing world. But there’s no doubt email is powerful (read this if you don’t believe it). And the Jericho Email Marketing Metrics Report for 2010, which crunched tens of millions of permission-based commercial emails in New Zealand, has shown that email drives massive readership and clicks—especially on Mondays.

Some companies just seem to have unending revenue streams. And as Trade Me stretches its tentacles into the services area and starts competing with Yellow and Google (for the full round-up, scroll down to near the bottom of this story), it’s also finding a bit of a niche as an online display advertising team for other websites, the latest of which is metservice.com.

The New Zealand Marketing Association has launched two flashy new advisory services, PR and Word of Mouth, bringing the total number of resources aimed at developing specialist areas of marketing to 18.

Westpac has gracefully declined to provide Saatchi & Saatchi with its advertising business and in a competitive pitch the account for the creative work has gone to Colenso.

For your viewing and critiquing pleasure, the kind folk at Adshel have assembled all the entries from last week’s Creative Challenge. And, with teams given just one hour to come up with a static poster campaign for next year’s Auckland Fringe, the collection of ideas certainly makes for an interesting study of the creative process.

The TVNZ-NZ Marketing Awards, to be held on August 26 at Auckland’s Langham Hotel, is promisng to shock guests with an announcement similar in magnitude to the devaluation of the currency in 1984, the resignation of Prime Minister David Lange in 1989 and the arrival of Doritos in 2010.

Lemonade Design has won a competitive pitch to overhaul the Eden Park brand and rebuild its website, with both projects due for completion before the new stand is opened in the next few months. But there appears to be bit of confusion in the Eden Park ranks as to whether or not the cat should have been let out of the bag so early. 

This week on Ads@6, Sunsweet ‘Amazins’ go high on the crapometer; Mt Ruapehu forks out for serious prime time; the Campbells stock spots tickle a fancy or two; Toyota and Saatchi continue the current trend for paper-based ads; Wattie’s tries to sell chicken in a can by making cans into chickens; and two of the best campaigns on TV at the moment, Kiwi Bank and 2degrees, keep delivering the goods.

Lürzer’s Archive is considered to be one of the most prominent and influential voices in the world of advertising and design. And with four issues of the bi-annual 200 Best Ad Photographers worldwide and three issues of 200 Best Illustrators worldwide under its belt, it’s now added the 200 Best Packaging Design worldwide 2010/2011 to the list. And we’ve got some Lürzer’s goodies to give away.

Matt Shirtcliffe from recently born agency Shirtcliffe & Co and Darryl Wong and Kenton Osmond from RAPP, will be the guest speakers for the New Zealand Post Targeted Communications’ hugely popular and completely free direct marketing workshops. So get in quick if you want to hear their numerous pearls of wisdom.

Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop.

It was an offer too good to refuse and after just six months in operation, indie agency Josh & Jamie have made their first creative signing: the entire Assignment Group staff roster. Or, slightly more accurately, J&J founders Josh Lancaster and Jamie Hitchcock will soon be nestling into the nurturing bosom of Assignment Group.