Dr Obvious has diagnosed the RWC as being a pretty hot social media topic (recently released stats show there have been more than 1,931,215 tweets about the #RWC2011 over the past five weeks when you include all teams, hashtags and @rugbyworldcup). And, as this infographic shows, the All Blacks are winning the conversation wars ahead of Sunday’s trans-Tasman semi-final stoush.
After a six-year stint heading the Newspaper Advertising Bureau, general manager Robert Munro is set to depart in December.
We all know what happened with Telecom’s last attempt to leverage its sponsorship of the All Blacks. But its Backing Black roadshow has kept on trucking, the HQ was launched at the Viaduct a few weeks back and now TOUCH/CAST has launched a new online campaign in the lead-up to the semi-final that puts users at the centre of the All Blacks.
Every day nearly three million Kiwis spend an average of three hours and 22 minutes tuning in to their favourite shows. But changes to the way ratings are measured will have major implications for advertisers and, to assist with this process, ANZA, together with ThinkTV and Nielsen, are providing a free briefing session for them and their advertising partners.
Trade Me announced today that the daily deals on its homepage will be powered by 1-day, from Tuesday 1 November. There will be three deals every day, running from 10am for 24 hours, or until sold out.
DDB has been on the hunt for a creative director since Adam Kanzer departed in mid-2010 and, just as it did when Justin Mowday shifted from DraftFCB to take up the managing director role, the Death Star has managed to secure the services of another senior DraftFCBer: creative director Chris Schofield.
When most people go on holiday they like to know where they are going and what they’ll be doing, but Indiana June is not like most people. Ex-pat Kiwi Diana Tansey, aka Indiana June, has chucked in her copy writing career to cycle around the world, traveling to wherever social media decides.
A positive new campaign from the Newspaper Publishers’ Association will be launched this Friday as a refreshingly generous DM hits the desks of advertising agency executives. The generosity involves a return trip for two to London for the advertising agency executive that gets most of his/her friends overseas to enter a competition for Kiwis living in London.
The votes have been counted and the results are no surprise, with the latest outing for the Hilux taking out the Ad Impact Award for September.
While the Rugby World Cup doesn’t appear to have got the tills ringing quite as loudly as everyone was hoping, the out-of-home sector has certainly felt the positive effects of the tournament, with the Outdoor Media Association of New Zealand (OMANZ) announcing a Q3 gross media revenue increase of 36 percent over the same period last year.
As MC Alison Mau said at the Effies last week, those attending advertising events are always the best dressed *awww shucks*. And, as you can see from the glamour shots below, the gladrags were dusted off once more as revellers gazed in awe at the winners on Thursday night at Sky City. If these don’t satisfy your insatiable desire for event photos, you can also check out the best dressed award contenders here and some afterparty photobooth action shots here.[nggallery id=14]
Who’s it for: Mammoth by Shine and Flying Fish
Why we like it: It’s the same comical hypermasculine approach used for the launch last year. But if it ain’t broke, don’t fix it. Just add in a rudimentary pulley system to remind men how …
RAPP Tribal Wellington recently said goodbye to its general manager Sean Keaney after he took up a position with AIM Proximity. But it’s balanced out that bit of bad news with some good after winning the Salvation Army business for the New Zealand, Fiji and Tonga territories after a competitive pitch against two other agencies.
Maori Television is the most watched free-to-air broadcaster for Rugby World Cup 2011 and its total cumulative audience rose to more than two million individual viewers, the largest for any broadcaster covering the tournament.
Carlson Marketing, a proprietary loyalty programme company that has 27 offices in 15 countries, including branches in Auckland, Sydney, and Melbourne, and claims to be New Zealand’s largest loyalty programme provider, is soon to be no more due to a rebrand that will align it with global parent company Aimia.
Everyone loves an infographic. All that boring data made much more digestible through the wonders of design. And to celebrate the launch of his new Simon Says blog, JWT’s managing director Simon Lendrum got the team to whip something up that shows how Kiwi consumers feel about and react to advertising.
McDonald’s first foray into the world of Facebook games has proven to be a winner.
It’s been a tough year for the Christchurch-helmed Strategy Design and Advertising. But last week was a well-deserved good one, with its first Effie (one bronze for Christchurch City Council’s Share an Idea) and five golds at the Best Awards. Now it’s getting international attention for its brand development work for new foreign exchange trading website MahiFX—and particularly for an online gimmick that allows visitors to compare their income to renowned supertrader John Paulson.
The Journal is fresh from a massive Effie haul last week. And it’s also won big at the international ECHO Awards held in Boston, with the innovative campaign for the Ministry of Health winning yet another gold award.
The double whammee of the recession and the digital revolution means it’s been a pretty tough time in the print industry of late. Geon was bailed out by its bankers not long ago, Benefitz has shifted its focus away from the dwindling offset printing market and the troubled Blue Star Group recently agreed upon a capital restructuring in an effort to trade its way out of $300 million worth of trouble. But Webstar, the specialist web printing division of Blue Star Group New Zealand—and the latest entrant to the local magazine printing sector—is still optimistic and has signed up as a strategic business partner of the Magazine Publishers Association (MPA).
As we’ve now come to expect, the *, #, ##, ** and ^ flowed freely as the two big commercial radio players made their usual claims for the top spots following the release of the latest National Commercial Radio Survey figures. And, despite the typical murmurings about the methodology of the Research International study, which gets respondents around the country to fill in a diary about their listening habits, Gill Stewart, general manager of The Radio Bureau, says the results paint a fairly positive picture when compared to the previous year.
Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.
Before
After
There’s been a bit of green-fingered, grow-your-own food renaissance around the developed world in recent years, to the point where the approximately $600 million New Zealand gardening market is one of the few retail sectors currently moving in the right direction. To help those numbers keep growing, Hotfoot and Tangible Media have chucked a bit of fertiliser on the Nurserymen and Gardeners Industry Association and launched a one-year long Go Gardening campaign that aims to get more Kiwis in the garden.
New Zealand was on top of the world when it came to passing the dutchie to the left hand side. But, as the latest infographics.co.nz piece de resistance shows, we’re at the bottom of the heap when it comes to being corrupt (being at the bottom is a good thing in this case). Perhaps the two are linked? Speaking of corruption, they also decided to figure out which quarter-finalists had the most lawyers and while that data was unavailable, they did find out which country has the highest demand for lawyers based on cost-per-click advertising. Ireland takes that particular trophy. And, interestingly, despite being the most corrupt, Argentina has the lowest demand.
Coca-Cola claims the number one spot, again, while technology dominates and luxury brands continue to shine in Interbrand’s 2011 Best Global Brands report.
“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.” Steve Jobs’ desire to make the world a better place through technology, design and innovation has been a catalyst for many of the changes the communications industry is currently battling with—and, in many cases, now using to its benefit. So we’ve scoured the internet for an insight into the great man’s life.
Overseas, interactive catalogues are well-established and many large brands such as Tesco and Morrisons in the UK are complementing—and usually reducing the cost of—their printed material by producing something akin to a regular digital magazine. Some local retailers have already dipped their toes in this water, but .99 and Farmers believe their new interactive catalogue is something unique in the New Zealand market.
…as Robert Harvey gets set to take up Philip O’Neill’s slack, DB’s Rene de Monchy departs for Singaporean shores, MEC announces a new arrival and a couple of internal promotions and TVNZ’s head of news and current affairs Anthony Flannery gets set to head back to Australia.
DraftFCB and the Ministry of Health are a pretty bloody good team, as evidenced by the numerous awards the duo has won in recent years. And, after it was beaten by Colenso’s supreme award-winning catfood campaign for Whiskas last year, they’ve managed to wipe away those salty tears and make amends by taking out a fair swag of the big gongs at this year’s Effies at SkyCity, including most effective agency and most effective client.
We’ve seen Rob Fyfe and various staff prancing about in the nude, the puerile puppet of indeterminate provenance and the All Blacks and Richard Simmons in the safety videos. And now we welcome Mason & Jason, “the truly inseparable sheep twins”.