News
Big three top Media Awards finalist list
By

After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.

News
The power of good
By

In addition to the usual suspects of ‘market share’, ‘customer retention’ and ‘campaign ROI’, Dennis Kibirev found that warm-and-fuzzies such as ‘lives changed’, ‘worthwhile causes supported’ or ‘communities improved’ were cited at the Marketing Association’s first Not-For-Profit event last week.

News
The Urban Twictionary
By

Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].

Movings & Shakings
Moody’s BNZ stint short-lived
By

Ian Moody switched from Westpac to BNZ to take up the head of brand role in early November last year, which made for a fairly difficult acceptance speech when he was named as marketer of the year while between jobs. And he has resigned just a few months in to the new job due to what external relations manager Emily Davies calls “personal reasons”.

News
Trade Me sells Treat Me
By

Trade Me says it’s selling daily deal site Treat Me for an undisclosed amount, in a management buy out led by Treat Me head James MacAvoy.

News
The ultimate marketing machine: how BMW reclaimed premium pole position
By

In the battle of the premium cars, New Zealand is something of an anomaly, because unlike most markets around the world Audi has been top of the pile for the past six years. But by rethinking its marketing tactics, tailoring its products and comms to suit the New Zealand market, standing up to HQ and targeting new customers, BMW managed to reclaim the throne last year.

News
Circus attempts to break a few circuits
By

A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they’re also a big drawcard for the Circus Festival of Commercial Creativity. So the The Communications Council decided to remind the region’s most experienced chief marketing officers that when it comes to creative thinking we still have plenty to learn.

News
Sugar & Partners heats up with Daikin win
By

Daikin’s last big splash involved a surprisingly creepy Dan Carter hanging on a wall and plenty of come hither eyes. But the agency behind that campaign, The Works Sydney, has now been exchanged for Sugar & Partners, which won a two-way competitive pitch for the New Zealand business.

News
VW and DDB brave the elements with new weather-related quintuplets
By

In April last year, VW released a series of ‘the same, but different’ ads to run before the main One News weather bulletin. And it’s back for more in 2013, with five more weather sponsorship idents that are imbued with VW’s now well-renowned sense of humour and show how the various features make life more enjoyable for people. And dogs.

News
NZTA and Clems aim to reinvent the wheel with new approach to road safety
By

Over the years, the worst case scenario approach has typically been favoured to drum home road safety messages in New Zealand. And a degree of complacency has now developed among some who simply block those messages out. But the new ‘Drive Social’ campaign by NZTA and Clemenger BBDO has moved away from targeting specific groups with blood and guts and into targeting all drivers with warm fuzzies.

News
TVNZ on track to hit target
By

When we spoke with TVNZ’s head of sales Jeremy O’Brien last year about its new branded content initiative, he said he made no apologies for TVNZ being a commercial broadcaster. And, unlike many other commercial broadcasters in this part of the world, it’s actually making a profit and is on target to meet its full year Statement of Intent forecast.

News
Gallery: Friends in High Places
By

Over 600 media and advertising movers and shakers attended the third annual Friends in High Places party last night at Mantells on the Water in Westhaven, Auckland to see Funkommunity, Latin Aotearoa, David Dallas, PNC and Aaradhna take to the stage. And here’s what they got up to.

News
The rebirth of Axis
By

After last year’s Axis Awards, shit hit fans when two of the country’s best campaigns—NZTA’s Ghost Chips and Steinlager’s ‘We Believe’—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country’s executive creative directors have been working together to make sure it doesn’t happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

1 … 550 551 552 553 554 … 697