The Electoral Commission’s new campaign aims to spread the word among Maori about the choice available to them in the Maori Electoral Option, a legislated event that runs approximately every five years. And to do it, Saatchi & Saatchi enlisted the services of “performance painter” and sand artist Marcus Winter and embarked on what it calls a true collaboration.
At the heart of Maori Television’s redesigned website is its core mission to revitalise the use of Te Reo in New Zealand. With that in mind the new look site puts an emphasis on its dual-language options.
It’s been two years since TVNZ launched its youth-orientated U channel and to celebrate the state broadcaster is launching a new late night show called U Late, which connects to viewers on The Facebooks.
There was a new addition to Waiheke Island’s hospitality scene late last year when the The Oyster Inn opened its doors. And from the food to the service to the interior design to the look and feel that ties it all together, it’s been very well-received. Here’s how Special Group “made it feel right”.
The image of the staid, forelock-tugging old-school soul of the land who only reads things on paper and drinks beer in front of the races still has a degree of truth to it. But things are changing quickly and King St and Tracta are hoping the results of two research projects might help clear up a few misperceptions about the rural market, both in terms of media usage and the role of women.
Spark Group’s silo-breaking, DDB to welcome some senior muscle, Dow Design adds a senior (and musical) creative, Nikki Walker joins Finch, Yukfoo looks overseas, Air New Zealand honoured (again) and Social Media Club gets a jolt.
A record 1,389 entries encompassing more than 7000 pieces of work made up this year’s Canon Media Awards nominees. The full list of finalists is available on the Canon website in an excruciating and drop down-laden format. We’ve raked through the muck to organise the list below, for which surely StopPress will be nominated for next year’s Best Innovation in Multimedia category.
The humble art of extracting every last drop of New Zealand’s favourite condiment resonates with the public and is the secret sauce behind Running With Scissors’ Upside Down Bottle commercial for Wattie’s, which wins Colmar Brunton’s February Ad Impact Award.
In John Drinnan’s media column last Friday, one of his topics was the rumoured move of Saatchi & Saatchi and the Media Design School’s offices to the Wynyard Quarter’s innovation precinct. That’s not happening and a correction was printed, but it is yet to appear online.
The golden pickings were fairly slim at the AWARD awards, with just 12 handed out in total. And of the Kiwi agencies, it was Colenso BBDO on top again.
Fonterra, in what it’s calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.
It’s no easy feat to have one out of every seven people on the planet surfing your site for videos of cats and Justin Bieber, but that’s exactly what YouTube’s achieved this month.
Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.
There’s been plenty of chat about craft beer recently, with the ‘craft beer you can actually drink’ campaign for Lion’s new Crafty Beggars range—and what some see as its duplicitous brand wank—ruffling a few feathers. Lion-owned Mac’s also sits in the ‘popular craft’ category and it’s also aiming to firm up its association with the term through its Craft Collective promotion.
The Great Bank Wars of 2012 made for enthralling marketing viewing and, after the National Bank shuffled off, its competitors smelled blood. Now Roy Morgan has provided some figures on just how many Kiwis shifted banks in the past year and where National Bank customers went.
Interactive advertising saw the largest dollar figure growth of all measured categories according to the Advertising Standards Authority’s 2012 annual turnover report.
Wellington-based digital studio Resn will be one of the first developers in the world to launch on the highly anticipated Leap Motion platform.
Fifteen dollars a month. That’s what overseas readers will need to pay in order to access stories on The Age and Sydney Morning Herald websites.
New Zealand band The Naked and Famous uses Reddit to promote new live concert film. What started as a promotion quickly grew into a question and answer session with fans and newcomers alike.
Digitally connected consumers in New Zealand use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen. But other studies show technology hasn’t made life easier or more fulfilling at a fundamental level. PLUS: an infographic on the state of digital play in New Zealand.
Late last year, Young & Shand’s Ben Young and Daniel Phillips ventured to New York to attend the ad:tech 2012 conference. And here’s what was being talking about on the bleeding edge.
Following on from the success of the initial Share a Coke campaign, Coca-Cola has partnered with Universal Music so New Zealanders “can relive these special moments with friends and family by sharing a Coke and a song”.
AUT’s Paul White has been challenging assumptions around outdoor advertising.
Television is still the top earner in ad land raking in $614 million and accounting for 28.4 percent of all advertising in 2012, according to the Advertising Standards Authority’s annual industry turnover statistics.
The image of Chinese revolutionist Mao Tse-tung dancing the infamous Gangnam Style was just too much for the Auckland Council, which has denied Powershop’s latest ‘Same Power Different Attitude’ ad from appearing on its bus stops.
Sanitarium and Saatchi & Saatchi made the best of a bad yeast-based situation by creating the Don’t Freak Out campaign and focusing on the brand’s ‘flawsomeness’. And, not surprisingly, it’s also making the most of Marmite’s long-awaited comeback, with a Facebook countdown, a bit of a PR offensive and another rousing speech from the father of the nation, Graham Henry, congratulating Kiwis on getting through these dark days.
Ever since the days of Ernest Dichter, the Austrian-American psychologist and marketing expert who pioneered the application of Freudian psychoanalytic concepts to the study of consumer behaviour, marketers have been trying to tap into the human subconscious to influence consumers. Theresa Clifford outlines six areas of research currently receiving the most attention in business and marketing circles.
Product placement is just about as old as time itself (or at least, almost as old as the film industry). But what if some of our favourite superheroes were to be underwritten by the likes of Nike or Adidas? Italian Roberto Santos’ series Sponsored Heroes imagines some possible pairings.
Asahi is looking to the future with its latest billboard, but Mitsubishi has been dwelling on the past with its Mirage campaign and NZ Woman’s Weekly subscribers were transported back in time in this week’s issue with a magazine cover from 1985 and an old Mirage ad on the back.
