Over the course of the next few weeks, Colenso will be adding security camera footage of customers that purchase the ‘Outlaw’ burger to a series of pre-rolls, online banners and social media. Once the advert has been released, the public will be given one day to identify the person depicted in the ad, and the first person to do so on the Burger King Facebook group will be given a $250 reward.
DraftFCB’s campaign for the Neurological Foundation was as much about capturing minds as hearts as it seized on Valentine’s Day to tell people about the true source of love. The foundation is a partner in the upcoming Brain Week which raises money for brain research.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While chocolate hearts, cherubic angels with bows and Hallmark cards have nothing to do with the history of St Valentine, they are a bit more light-hearted than the imprisonment and torture of a man in Rome. So rather than condemning the unbridled commercialisation of love (and martyrdom), let’s celebrate some of the good ideas and be thankful that we don’t have to endure the annual retelling of the horror that befell a random historical figure.
Viewers could’ve been forgiven for believing that the food cooking format had reached its capacity on Kiwi TV with the addition The Great Food Race. But the networks beg to differ, and TVNZ recently announced that it has acquired the rights from Endemol to produce a New Zealand version of My Kitchen Rules, the popular Australia show that enters its fifth season this year. Plus: find out which shows are being dropped by the broadcaster.
New romances blossom at TVNZ, MediaWorks, InWaiting, Xero, Breakfast, Blockhead and PR Partners.
This year, here’s what we’re going to do. When our clients say, “What’s the future of media, anyway?” we will bedazzle them. Show them new, more powerful ways to link magazines with digital media and other outlets. New ways to use social media and websites, with competitions, special events, display advertising, viral campaigns, sponsorships, customer incentives and a bunch of other stuff that’s so new and so amazing, we’re not even going to tell you about it yet.
Friday last week, Joseph Peart ended his battle with cancer, but his legacy lives on in the lasting impression that he made on those in the PR industry.
There’s been a bit of coverage recently around mouthwash being ‘a disaster’ for health’, with those who swill increasing the risk of heart attacks and strokes. Turns out ads for mouthwash can sometimes have the same effect, if Tom Paine and Carlos Savage’s Orca-winning campaign for Colgate Plax is any guide.
Just when it looked as though the hipster beard was starting to recede into the obscurity that swallows most fads, a group of Oslo-based designers has taken things to the next level by manufacturing a watch that doesn’t tell the time. And no, this isn’t a practical joke or satirical article from the annals of the Onion; it’s a legitimate project that’s based on the concept that time is subjective.
Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.
As Theresa Gattung famously confirmed, confusion is a well-established marketing tactic. And there are plenty of examples of duplicitous techniques used by the marketing and advertising fraternity to help ‘increase purchase intent’. Now the term ‘natural’—and the shysters who employ it—is coming in for some attention in a mock campaign funded by US industry body Only Organic.
The creative agency True has collaborated with Adshel and the mobile application business StQry (pronounced story) to turn Britomart concourse into an ad-hoc gallery for World of WearableArt (WOW) by putting up 22 large, photographic artworks, which have been carefully chosen from ‘WearableArt,’ a new book that celebrates the WOW Awards Show.
Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it’s clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.
With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital’s Trends Report. And social media is one area where the explosion of channels has prompted marketers to think ‘digital by design’.
A US animal shelter has come up with a novel way of helping dogs get adopted and at the same time making selfies less about egotism and more about charity. It’s all thanks to Instagram and bit of creative poochery.
Nielsen recently released the readership figures for Q4 2013, and, in spite of all the doomsday prophecies, the statistics showed year-on-year growth (in readership) for 20 of the magazines surveyed.
Attitude Pictures is taking to its website to stream video after securing broadcast rights to their year’s Paralympics. Attitudelive.com, built by Pitch, has features that cater for an audience that includes those with disability.
A new property on Sportal.co.nz will showcase localised NBA content and live games as part of a new deal between the basketball organistion and Sportal owner Perform. The digital group says it’s a chance for advertisers to reach out to the often hard to target demographic of 18-34 year old males.
Radio New Zealand (RNZ) has announced that Simon Mercep will leave the Morning Report in April when Geoff Robinson, the co-host on the show, retires. And according to a Herald report, the empty seats left at the Morning Report by the imminent departure of the two hosts will be filled by Auckland-based Guyon Espiner and, if speculation is to be trusted, Wellington journalist Susie Ferguson, who has previously filled in on the show.
In the early days of America, it’s thought the colonisers gave blankets to the native Americans as gifts, but added in a surprise in the form of smallpox. And Special Group, as part of the Axis Share the Love campaign, has done something similar (without the murderous intent) by creating a “nine-panel, hand-crafted tribute” to Barnes, Catmur & Friends and lacing it with a dose of good-natured cheekiness.
&some is charting new territory for Wendy’s in New Zealand with a digital only campaign, Wendy’s Mates Rates. It’s designed to be a fresh offering for a younger crowd and lets diners order by hand gesture (rest assured they’re all polite).
Air New Zealand has officially unveiled its latest in-flight safety video, which was filmed by Josh Frizzel from 8com and features five models from the Sports Illustrated Swimsuit franchise. And the initial outrage that coincided with release of the behind-the-scenes clip now seems to have diminished substantially.
A child promoting the joys of coffee might not initially seem like a good idea for a campaign, but Caffe Aurora’s ‘Stop Searching’, which follows Modern Family’s Rico Rodriguez as he hunts for the perfect espresso, has obviously caught the attention of the masses, because it has taken out the December round of Colmar Brunton’s Ad Impact Award.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves. This time it’s cuffs for runners who don’t do water stops, a device to pamper dog paws and the Sony Smartwig.
Destination Rotorua Marketing has released a new web-based video series showcasing the region’s hidden tourism gems. The six part series builds on last year’s Famously Rotorua TVC fronted by schoolgirl Te Rina West.
If your Facebook feed has been cluttered with those look back movies, you might like a few that take the mickey out of the social network’s idea that celebrated its tenth birthday.
It seems a mother’s work can actually be done, at least in the imagination of a young daughter. This is no ordinary work, because it’s that of global giant General Electric, in a vast range of fields.
Honda has unleashed the beast in a visual effects spectactular that turns its brand into a dark horse. Underneath the technical wizardry it’s a race between robots, real horses and cars.
Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.