Is this the most hipster creation yet?

Just when it looked as though the hipster beard was starting to recede into the obscurity that swallows most fads, a group of Oslo-based designers has taken things to the next level by manufacturing a watch that doesn’t tell the time. And no, this isn’t a practical joke or satirical article from the annals of the Onion; it’s a legitimate project that’s based on the concept that time is subjective.        

Rather than serving the utilitarian purpose of actually letting you know that your bus or plane leaves in an hour, the Durr just vibrates every five minutes to let you experience the subjective passing of time.

The saddest part is that all 250 of the “concept watches” originally made have already sold out, which clearly illustrates that consumers will buy anything when the supply has been limited.