Sky TV has delved back in time to before certain movie stars were famous – featuring the casting tapes of famous Hollywood actors in TVCs as part of its its “Come With Us” brand campaign. Two 45 second TVCs have been produced by DDB, one featuring martial artist/actor Bruce Lee and the other comedian/actor Seth Rogen.
In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention of a business audience. It’s just as challenging a prospect when…
When Annie Baxter, Google’s comms manager for Australia and New Zealand, started at the tech behemoth in 2008, there was no Chrome, no Android, no hardware, and no Google Play. So she’s had to learn as she’s gone along. And she’s loving it.
Every year, the equivalent of 1,866,664 trailer loads full of organic waste are sent unnecessarily to the landfill in Auckland, a mass so huge that it costs taxpayers approximately $77 million per year to dispose of it. So, in a bid to remind Aucklanders about the problem of food waste while simultaneously encouraging them to consider composting, We Compost (a network of New Zealand businesses committed to reducing and recycling organic waste) has launched a campaign via DDB and with support from Auckland Council that will on 6 and 7 September enable Aucklanders to trade their food waste for a variety of treats.
Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.
The internet loves cats. Cats love treats. Here’s an ad the combines both these things.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
From brewing vodka in his garage to eventually establishing what Paul Catmur called a “vodka empire” worth $138 million, Geoff Ross knows what it takes to build a successful business. In recent years he has turned to a slightly different type of brewing and is currently chief executive of craft beer brand Moa. Ross also serves as a chairman of Trilogy, the skincare company.
Freedom Furniture has given consumers the ability to see what a new piece of furniture would look like in their house with a brand new app.
Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie’s first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the ‘Georgie Pie Comedy Apprentice’.
Not-for-profit organisation the Haven Night Shelter has launched the Street Store, a campaign that gives the homeless an opportunity to select from items that have been donated by those who are more privileged.
Industry happenings at Clemenger Group, Colenso, Air New Zealand, The Management Company and 3R.
In an effort to modernise the way dairies are used to deliver promotional messages, Hypermedia Group has announced a new initiative called The Dairy Network, which will see digital advertising screens installed at the point of sale in more than 200 dairies across the country.
Linea Weatherboard’s transformer ad, created by Federation and Waxeye takes out the Colmar Brunton Ad Impact Award for July with its hero ad featuring a transforming house.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up one big hard-earned pearl of advertising wisdom on the perfect modern agency.
Since 2008, Gianpaolo Grazioli, the owner of Auckland’s haute ice cream store Giapo, has combined experimental flair with culinary mastery to establish one of the most well-known ice cream stores in New Zealand. So what does it take to get Kiwis queuing for a frozen dessert all the way through winter?
The proliferation of digital technology has introduced countless features and applications. And with this progress has come a new vocabulary to describe everything that these digital innovations bring to the table. So, for the launch of its latest catalogue, Ikea has unveiled arguably the most ground-breaking innovation to hit coffee tables: the bookbook. At first glance, it might seem like nothing more than a print edition of the fancy furniture store’s annual catalogue, and this would be correct. It is simply a book. But in describing the latest edition in an over two-minute video, Ikea uses language that would be more suited to the latest rendering of the iPhone.
Following on from a global rollout at the end of last year, Yahoo New Zealand’s homepage too has relaunched in the new format, with personalised content for New Zealand users and sweet new functionality for advertisers.
PETA never shies away from controversy to get its point across—an approach that has even seen the organisation launch a porn site, in an effort to show that animals and humans share some body parts. And while the organisation’s latest campaign does include POV camera angles, it isn’t quite as salacious as what was done before.
Back in July, Canada-based Milk West, a dairy partnership consisting of Alberta Milk, BC Dairy Association, Dairy Farmers of Manitoba and SaskMilk, launched a bizarre YouTube-based campaign via DDB that featured a series of characters in a range of awkward situations. When StopPress first covered the story, there were only three episodes loaded onto the Snack Time YouTube channel, but over the last few months an additional six clips have been uploaded. And judging by the number of views, the series seems to be garnering a decent online following.
TVNZ has confirmed that it plans to require users to register with a username and password to access its on-demand service later this year. Thor Bayer, the broadcaster’s head of digital, says that the registration requirement is being introduced, because TVNZ plans to launch a range of new features that will enhance the user experience. Included among these is a feature that enables users to start watching a show in one channel and then pick it up at the same time on a different channel.
Photobombing has been given a V, with unsuspecting winery tourists having a homemade bomb packed with tempera powder exploding in their photos. The project is the latest in the “Give it a V” 24-hour series and was shot at West Brook Winery in Waimauku near Auckland last week, and posted on social media and the V website.
As brands realise they need to find better ways of cutting through in a crowded media landscape, more are turning budgets towards experiential marketing – and…
Roadshow Films has brought an ominous tremble to Kiwis’ smartphones with the launch of the mobile trailer of Into the Storm, the disaster film set to hit Kiwi cinemas on 4 September. The campaign, which has been running since 19 August and was pulled together by Snakk Media, takes over users’ smartphones by simulating a storm when certain websites are accessed.
Pandora’s commercial director for New Zealand Melanie Reece says there’s currently a lacuna in the law when it comes to the rules of mobile advertising. And this makes it important for mobile media owners to discuss the issue and share their insights, in the hope of forming a framework that benefits all the players in the industry.
Yesterday, New Zealand’s mainstream media was up in arms on account of the All Blacks having been snubbed in a World Cup 2015 ad that features Charles Dance—the actor who played Tywin Lannister in Game of Thrones—giving a speech to group of fans in a locker room. Notably absent from this group is a fan or player representing the the current holders of the World Cup trophy. Fortunately, All Blacks Tours has filled this void with a new TVC (produced by Augusto) that depicts 2011 World Cup-winning couch Sir Graham Henry giving a team talk in a plane. But rather than having the aircraft filled with representatives from various rugby playing nations, the ad only features former player Stephen Donald sitting in one of the seats.
Ogilvy & Mather has claimed July’s Orca Award for placing an advertising message inside a music track. At 55 seconds into ‘I See Red’, Tim Finn interrupts the song urging people to go online and sign ‘The Last 55 petition’ to help save the Maui’s Dolphins. Joe Holden from BIG scored a merit award with the stories of Landrover’s origins told in a “true oldschool storyteller’s” voice.
Fairfax Media faces the same challenges as all media companies. Everyone is competing for the same thing: attention. Along with the speed at which technology is…
There are a huge range of new—and very popular—social platforms, and where consumers go advertisers will follow, says Neville Doyle. But brands need to focus less on being first and more on creating high quality, relevant content.
AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves: self-sanitising door handles.