One of the key themes at last week’s Ad:Tech conference was that mobile is the new digital and New Zealand is behind the rest of the world in following consumers there. And Pandora’s Melanie Reece says it’s time marketers closed the gap.
Author Melanie Reece
Pandora’s commercial director for New Zealand Melanie Reece says there’s currently a lacuna in the law when it comes to the rules of mobile advertising. And this makes it important for mobile media owners to discuss the issue and share their insights, in the hope of forming a framework that benefits all the players in the industry.