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Orcon takes a swipe at the big boys, Spark fights back—UPDATED
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“Orcon is shining the spotlight on bandwidth throttling used by big telcos, including Vodafone and Spark, in a new campaign that encourages Kiwis to look at the fine print before signing up to broadband plans that could unnecessarily be slowing then down,” touts the media release from Orcon that accompanies the launch of its new campaign featuring a plum-dressed dictator of ambigious origin removing the wig of what is meant to be the chief executive of a major telco (seemingly Spark, if the colour scheme of the faux promotional material is anything to go by). UPDATE: ASA confirms that complaints have been lodged.

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Dirty driving
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Volvo has the honour of creating what many view as the best truck ad ever made with Epic Split. But two can play at that surreal game and Mercedes has decided to let a couple of its creations get freaky in a Dirty Dancing-inspired ad for the Vito van.

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Gone with the wind
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A while back Swedish hair brand Apolosophy got plenty of attention for its creative use of subway advertising. And a Swedish cancer charity has added a little more emotion to that idea.

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BNZ launches online forum, aims to start business conversations
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BNZ is getting involved in the world of forums by launching BNZ Community, a social hub “where New Zealanders can give, and get, guidance on all things banking and money-related”. Coinciding with the start of Money Week, BNZ’s director of retail and marketing Craig Herbison says that BNZ Community will help make it easier for New Zealanders to talk about money and banking. BNZ Community has two main components: a forum where users can post a query, start up a conversation and search out the best answers to questions; and the separate ‘Good with Money’ blog, where BNZ’s staff will be providing information on how customers can be smarter with their money.

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How the Paul Henry Show stacks up against Nightline
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MediaWorks is playing the Paul Henry card next year and moving him to a hybrid TV/radio/digital breakfast show that will spell the end of The Paul Henry Show, Firstline and Marcus Lush on RadioLive. MediaWorks says his show was a success. So you can judge for yourself with a comparison to the last year of Nightline from Nielsen’s TAM ratings. PLUS: Firstline vs. Breakfast.

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The dangers of fun: NZTA puts pressure on the passengers
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As well as its focus on the dangers of drugs and booze, NZTA and Clemenger BBDO have also been pushing the dangers of distractions, and while most of the attention has so far been focused on phone use, its Party Crashes campaign aims to show how passengers can be also be the cause of accidents.

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Best Awards 2014: Alt Group dominates with haul of 14 gongs
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Winners of the Best Design Awards, the Oscars of the New Zealand design industry, were announced last Friday night at Auckland’s Viaduct Centre, and showed off how talented our country’s designers are. The night belonged to Alt Group, which scooped up six gold pins, four silver pins, three bronze pins and a coveted purple pin, recognising its designs for Auckland arts organisation Studio One Toi Tū (formerly Artstation). The studio was also host to one hell of an after party.

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Henry swaps late nights for early mornings as MediaWorks announces bold new hybrid show
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MediaWorks announced yesterday that Paul Henry would host a new show that will be simulcast across TV3 and RadioLive and have “a significant digital component”. Not surprisingly, social media lit up with commentary on the bold decision to give the polarising broadcaster such a prominent role at the expense of his eponymous late-night show, Firstline and RadioLive breakfast. So what’s the strategy? And will it work?

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Sealord cans Montag after customer backlash
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Customer backlash has forced Sealord to cast its latest ad, starring reality TV star Heidi Montag, to Davy Jones’ Locker. After screening the new campaign for less than two weeks, Sealord has pulled the ads from YouTube and television.

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Prevention over protection: Sovereign gets pro-active with ‘Life. Take Charge’ rebrand
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In an effort to attract a younger market to its range of life and health insurance products, increase the nation’s happiness and save the company some money on claims, Sovereign has rebranded around the line ‘Life. Take Charge’. But rather than just talk about itself and continue to drum home the classic insurance message of it will be there when you need it, it’s aiming to create healthier Kiwis by equipping them with a range of practical tools.

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Inside: Ocean Design
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Wellington’s Ocean Design has been around for 26 years, but it’s been content to float under the radar. Now, after adding some new business to its list of very longstanding clients and bringing a few new staff onboard, managing director Blair Mainwaring pipes up.

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Offer design inspiration, win tickets to see Grand Designs host Kevin McCloud
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ANZ is understandably keen to get more Kiwis buying, building and renovating, so it’s bringing Kevin McCloud, design expert and host of the British home renovation show Grand Designs since 1999, to visit New Zealand to offer some inspiration to property lovers. He’ll talk about the highs and lows of the show (MediaWorks is currently looking for houses for a New Zealand version of the show) and offer his thoughts on how that relates to New Zealand at a one-off speaking event on 22 October at the Viaduct Events Centre. And we’ve got a couple of tickets to give away, so post a link to the coolest/funniest piece of design you’ve seen recently and to the winner shall go the spoils.

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DDB aims to show that things are more fun in threes
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The expression ‘a third wheel’ and the oft-used phrase ‘two’s company, three’s a crowd’ are usually employed to describe a situation whereby a third participant somehow ruins the dynamism between a couple. However, DDB doesn’t agree with this sentiment. In a trio of new TVCs, which aim to draw attention to Lotto NZ’s new game called 3 Play, DDB attempts to show that ordinary activities are way better when done in a group of three.

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Gallery: Next’s Woman of the Year
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Next’s annual Woman of the Year awards took place last night, with Sita Selupe, founder and principal of Rise Up Academy and chief executive of Rise Up Trust, taking the supreme and education awards, Lisa Carrington taking the sport category, Miranda Harcourt taking the culture gong, My Food Bag co-founder Cecilia Robinson taking the business category and psychologist Sally Merry earning the health and science winner. So sit back, grab a saveloy from the Friday snack table and check out some glamour shots from the night.

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Masterchef NZ falls on its spatula to make way for new shows, NZ on Air dishes out cash for next year’s content—UPDATED
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After five successful seasons, TVNZ has decided to pull the plug on MasterChef NZ to focus on other multi-night formats, including new drama Filthy Rich and new DIY porn Our First Home. And while TVNZ basks in the soapy ratings sunlight of Home & Away and Shortland St, MediaWorks is looking to follow suit and is asking for submissions for its own multi-night soap.

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‘Forget time-shifting, start ad spend shifting’: Fairfax releases research on online video viewing, trumpets effectiveness of pre-roll advertising
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Online video is booming here and around the world. And Fairfax is looking to get a bigger slice of the audience—and the ad revenue—that’s heading that way. So it’s released a campaign based on recent research from Colmar Brunton that promotes its popularity as a video platform and the effectiveness of pre-roll advertising in an era of rampant time-shifting.

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How little we have changed
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There are plenty of critics who, as this brilliant story in The Atlantic shows, believe that there has been a dumbing-down of news, a rise in entertainment and a focus on celebrity. Because we now have the technology to see what’s being read and watched, some feel it has become a vicious cycle of banality. But the research of George Gallup from almost 90 years ago on what people read in their newspapers shows that this isn’t a new phenomenon, that native advertising was always effective and that “readers are liars”.

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Your garden variety start-up
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As Mashable wrote last year, all start-up videos seem to look the same (including Xero’s, which appeared on its list of cliched techniques twice). So they’re ripe for taking the mickey out of. And Canada’s Invoke Media has done that with a pitch video for an amazing new start-up called Carrot.

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The show must go online: Genesis and Kiwibank keep viewers’ eyes on the prize with sponsorship extensions
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TV shows are increasingly trying to keep the audience’s attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank’s attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ’s bow with an online quiz called Guess the Ingredients.

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Fishing where the fish are: Tangible Media gives Idealog and NZ Fishing World a digital spruce up
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As many proponents of the magazine industry say, it’s not about paper, it’s about communities of interest. In many areas, those communities of interest—and many advertisers—are heading online to get their information and inspiration, so, with pressure on paid-for circulation, it’s becoming more important for these titles to have a quality online presence. And two of Tangible Media’s titles—Idealog and NZ Fishing World—have responded to those changes with redesigned, responsive websites.

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