There are plenty of critics who, as this brilliant story in The Atlantic shows, believe that there has been a dumbing-down of news, a rise in entertainment and a focus on celebrity. Because we now have the technology to see what’s being read and watched, some feel it has become a vicious cycle of banality. But the research of George Gallup from almost 90 years ago on what people read in their newspapers shows that this isn’t a new phenomenon, that native advertising was always effective and that “readers are liars”.
As the last paragraph said:
Critics complain that the media is too devoted to entertainment, mock consumers for ignoring serious news, worry that newspapers are destroying their own integrity, and cry out for a clearer separation between advertising and editorial. They’re raising perfectly adequate concerns about the relationship between the media’s civic duty to inform and its business prerogative to be read. But they’re asking for things to go back to the way they never were.