TVNZ is looking to offer advertisers a means by which to reach male audiences through a new free-to-air TV channel. We chat to the broadcaster’s chief executive Kevin Kenrick about why it’s made this move.
It took creative minds from 10 different agencies across the Coca-Cola marketing network to develop the global campaign for 2016. The result is a collection of 10 TVCs, over 100 campaign images, a new visual identity system and the introduction of a new tagline: Taste the Feeling. But some argue that this global approach may alienate local audiences that are already disengaged from the brand?
The All Blacks have again stripped down for Jockey, but this time they’ve invited a flabbier friend along for the fun. PLUS: Gatorade signs on as the new “hydration partner” for the team.
The Edge has had a facelift, with a bright new logo and brand refresh to better suit its modern position as a multi-platform brand. The move comes only a week after its parent company MediaWorks had its own revamp.
360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.
While the encyclopedia has been banished to conversations starting with “back in my day…”, Wikipedia is still going strong as it celebrates its 15th birthday. Here’s a quick look at how it’s celebrating the event.
In 2015, the maturation of New Zealand’s SVOD market was tracked in the column inches of media journalists across the industry. And this trend has already continued this year with Netflix making headlines by extending its service to 130 countries across the world and then saying that it was looking into clamping down on VPN users to ensure they can’t log into global content. We chat to Lightbox chief executive Kym Niblock about what’s likely to happen in the SVOD market in 2016.
For many, choosing an internet service provider (ISP) is about ensuring streaming will not be interrupted by buffering. And to help consumers make their decision, Netflix releases a monthly ISP leaderboard that tracks how the various providers are performing in the local market. However, as the numbers indicate, the difference between the top six players isn’t all that significant. In fact, the average users should be able stream quite comfortably regardless of which provider they use. So, we ask Bigpipe’s Oliver Smith why his ISP continues to focus on speed in its marketing.
Microsoft’s combined offerings topped Facebook in last month’s website rankings, with Google unsurprisingly coming out on top according to a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Further down the list, Stuff retained its lead over the NZ Herald.
Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of Dr Wendy Cooper.
Since last year, MediaWorks has been on a mission to pull together the disparate departments of the business to offer a fully integrated service across the various available channels. And this will be continued with the launch of Newshub on 1 February.
With Facebook poised to give the world a range of emoticon options, Jacqui Copas ponders whether this poses new social risks
for brands.
Imagine Rocky without ‘Eye of the Tiger’, Apocalypse Now without Wagner, Saturday Night Fever without the Bee Gees’ ‘Stayin’ Alive’. It all looks so good visually might look nice visually, but there’s just something missing. Using this as its premise for a series of idents in the lead up to its soundtrack-themed movie lineup, on-demand platform UPC illustrates that the scene Ghost, Foot Loose and 2001: A Space Odyssey become quite different without their brilliant backtracks.
Bauer confirmed today that Cleo magazine and its associated website will close after the April edition. And the media company has also shifted its distribution from Netlink to Gordon & Gotch. We chat to publisher Brendon Hill and chief executive Paul Dykzeul about these moves.
MediaWorks has announced via a release the appointment of Mark David as chief commercial officer (centre), a position that will see him oversee the commercial remit of the group. This appointment follows on from last year’s unexpected departure of head of revenue Liz Fraser to Air New Zealand, which left an empty seat around the executive table at the media company. In addition to announcing the appointment of David, Weldon also comfirmed that Paul Hancox (previously commercial director – pictured right) has shifted into the vacant group head of revenue role and that Alana O’Neill (with MediaWorks since 2013 – pictured left) has taken a new role as head of the newly merged integration and branded content areas.
AMI Insurance is looking to win over the young’uns with a new campaign challenging the stereotype that younger drivers are reckless behind the wheel.
V has jumped on the 360-degree video bandwagon and created one of its own in a promotional video featuring drifter Cole Armstrong via Augusto.
Following on from the recent controversy regarding Lion’s funding of research conducted by anthropologist Dr Anne Fox, we take a look at whether we can trust research funded by coroporations (or anyone for that matter).
Whittaker’s has come up with a new campaign in support of the flightless rockstars of inhabiting the Kiwi landscape.
RNZ’s long-awaited multi-platform Checkpoint with John Campbell debuted last night, and the show caused so much buzz that RNZ’s website crashed from all the traffic. We chat to RNZ head of content Carol Hirschfield about the teething issues, the benefits of multimedia broadcasting and the overall response of the show.
Look at the credit lists of many of the nation’s major ad campaigns and you’re likely to spot the name Peter van der Fluit underneath those of the creative directors, account managers and directors that also contributed to the creation of the spot.
When life gives you lemons, take them on fun adventures. That’s what a Marlborough schoolgirl did with the lid of a Karma Cola ‘Lemmy’ drink, which she shared on a dedicated Instagram page. Lemmy has been surfing, singing, gone on a safari, cycled and made art, and all this happened with no prompts or knowledge (initially) from Karma Cola; but, as to be expected, the brand is pretty stoked Lemmy’s living the good life.
Last week’s passing of David Bowie revealed how popular the star was across generations, with tributes streamed in on every social media channel.This outpouring of emotion got Bauer’s custom publishing team at Bauer thinking that it presented an opportunity to give local Bowie fans something tangible to remember the legend. And this week, the publisher announced the release of a special magazine filled entirely with rare photography of Bowie taken over the course of his life.
Nielsen has confirmed to StopPress that it will no longer be fielding specific enquiries from journalists on the audience metrics of New Zealand television shows. Instead, the research company will provide a weekly top 20 breakdown of programmes for One, TV2, TV3, Four, Prime and Sky in the 5+ and 25-54 demographics.
Ranga alcoholic ginger beer has a new mascot, in the form of Rangaman, a heroic, undie-donning, red headed, hipster-looking guy who appears in the brand’s latest ad, created largely by students.
Social, not anti-social video, is the future for brands looking to create meaningful relationships with consumers. And Unruly media’s managing director for Australia and New Zealand Lance Traore offers a six-step programme to do just that.
Skinny is giving a new meaning to wireless broadband and hopes New Zealanders will switch to the truly cableless service. The mobile company launched its broadband service below-the-line in December, targeting their pre-existing Skinny Mobile customers but now the general public has become the target market for the new broadband service.
TV3 put on a bit of corporate cheek today, riling up TVNZ over Facebook over its ‘superior’ version of The Bachelor.
SMI’s most recent data on media agency ad spend between July and November again reiterated how valuable hosting the Rugby World Cup was to the industry in 2011. While the November figures for 2015 were at a record high, the full-year figures for last year were still below the amount the industry spent when the tournament took place on local shores.
