Last week, at an event hosted at the Auckland viaduct, Heineken gathered the media and a collection of millennials to unveil its latest brand ad, which again has a very strong moderate drinking message. But as a brand that lives and dies by the number of bottles it sells, why is it trying to encourage consumers to think twice about handing over their cash?
A source in the industry has revealed that there were concerns about the integrity of the Massey University pitching process, which culminated in the account being awarded to FCB.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Donald Trump’s hair is holding on tight in the latest effort to take the mickey out of the presidential candidate.
Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have teamed up with GSK, a research-based pharmaceutical and healthcare company, to fight the flu during Poland’s winter by placing a thermo-scanner camera in Warsaw. The camera measures the users temperature to assess whether or not they have a fever, a symptom of flu, before taking a photo.
On Tuesday Strategy Design and Advertising announced it would be merging with fellow Christchurch agency Simpatico Advertising. We chat to Strategy Group managing partner Geoff Cranko about the decision, and how the integration between the agencies is working out so far.
Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.
In light of the TPPA signing yesterday, Hotwire NZ’s Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between ‘greed’ and ‘need’.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don’t, Air New Zealand and True have offered a snapshot by delving into the airline’s past and taking News Works’ Newspaper Ad of the Month award for January with it.
In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).
Who said the customer is always right? For years customer service workers have had to deal with rude customers, receiving abuse with smiles on their faces, because of that silly old saying which has been beaten into them by their superiors. But Tesla has just proved that for its brand, the saying is irrelevant, and if the customer is going to throw a paddy, then it ain’t going to get the goods.
I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
For the first time (for the most part) in eight years, government-funded RNZ has invested in paid advertising in Auckland, collaborating with Rainger and Rolfe, as part of its goal to double its audience by 2020 and promote the ‘RNZ’ insignia.
Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.
As the number New Zealanders making a conscious effort to return to their grass roots increases, so too does demand for products to become available in both natural and un-natural make. New Zealand’s organic sector saw a 25 percent increase from 2009 and 2012 and now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste.
It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to halt and shifted into damage control mode. But the brand is now looking to bounce back, launching its first TV campaign via its new creative partner.
The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.
Fullers and Burger Burger have teamed up to play cupid for a match-making campaign via Motion Sickness Studio. Hoping that burgers and wine are the perfect aphrodisiac, the two companies will host dates for lucky entrants looking for love.
While a collaboration between a burger restaurant and ferry service may seem a bit unconventional, creative director and founder of Motion Sickness Studio Sam Stuchbury says the companies have a cross over in their target demographics.
Yes, it’s true, most of us are back at work. But as Auckland’s ridiculously humid, hot, sticky weather has proved lately, summer is still very much here. It’s not quite time to pack away the barbecue and shake the sand out of the beach towels just yet. Burger King has launched a new campaign via Colenso BBDO to remind us of this fact, which allows fast food aficionados to apply online to host a ‘Backyard BK BBQ’ to feed their hungry mates.
OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.
Got an itch of creativity that needs to be scratched? The collaborative community, Hit Record, has been gaining momentum since launching its app this year and…
A change is in the air for Massey University, which has started the year appointing FCB as its new creative and media services partner.
Two Christchurch agencies, Simpatico Advertising and Strategy Design and Advertising have merged, and Strategy Group managing partner Geoff Cranko has called this move a “natural fit”.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
A subtle nod of approval goes to Z Energy, ANZ, MediaWorks and Noel Leeming this week.
Usually, at least some part of Mother’s Day involves scouring through hundreds of generic Mother’s Day cards in search of the one that features a phrase (crafted by a writer you don’t know) that roughly captures the way you feel about your mother. However, this year, book publisher Penguin Random House is challenging Kiwis to put their creativity to the test by penning a few lines, which could potentially be included in special edition book, titled Thanks Mum: A Kiwi Celebration, in time for Mother’s Day.
Old Mout Cider has nabbed a Colmar Brunton Ad Impact award for the month of December for its ‘not so sweet’ Hard Cider ad via Colenso BBDO, which the market research company says stood out from the noise of Christmas ads throughout the month.
MediaWorks head of marketing Katie Mills has called the Newshub launch the biggest in MediaWorks history. We look at all the creative elements and how the launch went.
Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation and that Saatchi has hired Gina Williams as brand strategist this week.
In 2014, Noel Leeming took a break from the regular retail approach of shouting about price and product to revamp its brand and launch a platform that focused on explaining what the items in store—and their underlying technology—enabled. This repositioning cost the company around $5 million, and it is now looking to build on this investment by rolling under a series of new spots that again focus on telling the stories of the products.