Modica Group has announced the acquisition of New Zealand’s leading enterprise messaging provider, Run The Red to create the largest New Zealand owned messaging company.
Industry happenings at Whybin\TBWA, Vevo, Bauer and Frucor.
Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.
When we last caught up with Attitude Group, which creates documentaries telling the stories of Kiwis living with disabilities in October last year, it had reached 16,000 fans on Facebook, and less than six months later it’s now reached 100,000 followers, quickly growing its audience by spreading its inspiring stories far and wide. We chat to Attitude Group’s Hamish Smith about the $8 trillion disability market, opening corporate doors and misconceptions about people with disabilities.
Griffin’s biscuit bakers have once again joined forces with Tip Top, to surprise bikkie lovers with two new mash ups: Goody Goody Gumdrops Squiggles and Choc Bar Mallow Puffs.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
ComScore vice president for Australia and New Zealand Lachlan Brahe thinks that ComScore’s digital capabilities in terms of ensuring viewability, facilitating brand safety and reducing ad fraud gives the company an edge over research incumbent, Nielsen.
Audi and FCB are the latest to jump on the 360-degree video bandwagon, allowing those who don’t know what it’s like to drive an Audi to hop inside the virtual cockpit of an A4 for a tour of its interior.
Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB’s ‘Octographer’ campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain’s hat and taught them how to fly.
Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.
An insatiable appetite spanning both the obscure and infamous across all genres helps to stimulate ideas for Jonathan Sagar, principal and creative director of Voice, leading brand development agency.
Industry happenings at New Zealand Woman’s Weekly, True, PledgeMe, Casual Fridays and Ad2one.
The Research Association has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.
Don’t drink and drive, don’t text and drive and now don’t app when hungry. Or do. Snickers New Zealand has gone down a rather unexpected route for its latest campaign via Colenso BBDO. The chocolate bar brand has made the most out of the amount of time Kiwis spend on their phones by offering free Snickers vouchers under the guise of utterly useless apps, with the idea that people would ‘download’ them because of the brand’s famous tagline — ‘You’re not you when you’re hungry’.
And humans just got even lazier. Dominos has given fast-food a new meaning with the announcement of its latest effort to make pizza ordering easy, a Zero Click app.
Auckland Transport has released the next iteration of its ‘Oi’ campaign, again with agency Work Communications, targeting drivers who get distracted by their phones. This time, a young driver is reminded to keep his eyes on the road by his own subconscious.
Honey Maid has come up with a clever way of getting web users to voluntarily receive pop up ads. In a new campaign it is taking over browsers to make websites more wholesome.
How do reputation managers manage their own reputation? Pead PR’s group account director Becky Erwood and senior writer David Paine offer advice on how PR practitioners can excel in their field.
Queenstown has long been considered the jewel in New Zealand’s tourism crown. Famous for its epic mountains, sparkling lake, winter sports and bountiful vineyards. Destination Queenstown has just launched its latest campaign, highlighting that the southern town is just as (if not more) beautiful in autumn through an image-heavy parallax created by Time Zone One, print and outdoor advertising via Queenstown agency Feast.
Quantiful’s Alan Gourdie looks into the not-so-distant future to see how businesses can use machine learning technology to get the most out of customer data.
DDB chief creative officer Damon Stapleton on how being a good creative means pushing beyond the expected and how the best ideas can never be a commodity pushed out on a conveyor belt.
Over the past few years the country’s main media companies have spent millions creating the integrated newsrooms of the future to keep up with the demands of a fragmented audience. RNZ has made similar multi-media moves (and even changed its name recently to mark its cross-platform aspirations), but as a government-funded, non-commercial broadcaster it has had to make these changes within its existing budget, which hasn’t changed for eight years. But last week the Radio New Zealand Amendment Bill was passed after being under consideration for ten years, finally providing clarification for RNZ’s commercial capacity as well as its values, new and old, as New Zealand’s national broadcaster.
For many Kiwi kids, being active outside can come at the cost of a broken arm. But, in a new initiative by Anchor and Colenso BBDO, the fun doesn’t have to be over. By continuing to place a focus on strength, the dairy brand is encouraging kids with broken bones to display their break with an ‘X-Ray cast’ and ‘Go Strong’ with free milk.
It’s hard to scroll down an Instagram newsfeed without becoming a witness to someone’s #green #healthy smoothie and now Sonic has taken the sharing to a new level by creating square smoothies to fit perfectly into an Instagram post.
Content marketing is becoming increasingly creative and has garnered some attention on the StopPress newsfeed lately, so we thought we would share a piece that came to our attention in a StopPress comment by The Goat Farm creative director Vaughn Davis, about a beautiful multimedia article for Christie’s auction house.
In a congested space like the electricity market, it’s difficult to stand out from the crowd. But, Flick is on a mission to do just that with its educational, customer-centric approach, socially conscious advertising and digitally savvy service. And making sure the brand stays true to its purpose is general manager of brand Jessica Venning-Bryan, one of the company’s leading lights.
In an extremely Kiwi affair, shopping centre owner Kiwi Property has partnered with TVNZ to promote its fashion and beauty retailers on lifestyle programme Kiwi Living.
Speight’s and DDB are again taking advantage of Kiwis’ number eight wire mentality and DIY attitude in part two of the ‘We will’ campaign, by suggesting an incentive to wipe the dust off those unfinished projects and get them completed once and for all.
Facial expressions are an effective way of showing others your mood, and some would argue are more powerful than language. We can express a range of emotions with our 43 facial muscles: happiness, sadness, anger, despair and amusement to name a few, and now The Warehouse has shown what face punters make when they ‘Get that bargain feeling’.
