
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
In its latest ad by Special Group, Holden is getting the word out about its one percent finance deal with just a flick of a finger.
Building supply specialist ITM has launched its new app by challenging builders to catch the biggest virtual fish in a VR ‘ITM Go Fish’ competition via JustOne.
Cancer Research UK is hoping to raise awareness for bowel cancer, by filming ‘Live from Inside the Body’ to show audiences across the country what a colonoscopy looks like.
With his mind still fresh from the holiday break, Contagion’s Dean Taylor shares some thoughts on what marketers should be doing differently over the next 12 months.
We all (hopefully) know the drill to ‘drop, cover, hold’ in the event of an earthquake, but what about in the risk of a deadly tsunami? Civil Defence director Sarah Stuart-Black discusses the story behind their latest pithy catchphrase ‘Long or Strong, Get Gone’, and why post-Kaikoura earthquake was the best time to launch it.
Nielsen has kicked off the year by announcing its Digital Ad Ratings service is now commercially available in New Zealand, following a local trial last year and its international release in 2011. We spoke to Nielsen New Zealand director Tony Boyte about how it’s set to change the digital game by enabling advertisers to compare digital audiences to those of TV.
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.
Publishing veteran David Mahony believes the age of free news content might be concluding, but warns publishers not to substitute one industry problem for another.
As the new year kicks off, we revisit 2016 one last time to congratulate The Warehouse for its November 2016 Ad Impact Award win for ‘Get that Christmas Feeling’.
Warehouse Stationery have uploaded a video of paint drying (literally). The question remains, why?
Brand Spanking found itself facing questions from the Otago Daily Times, after it launched a search for staff to promote a mysterious tobacco product.
Aucklanders may have seen billboards pop up encouraging women to get into construction trade, but they aren’t just an ads for jobs. As founder and CEO, Christina Rogstad discusses, they’re part of a wider effort to change perceptions about construction trades and show women that it doesn’t have to be a male-dominated industry.
RNZ’s latest piece of digital innovation is putting listeners’ voices to air through a self-recording app called VoxPop.
NZTA, The Warehouse and Warehouse Stationery enjoy a bright start to 2017.
No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their ‘back to school kits’, some brands are making the most of the country’s stationery and lunchbox fervour.
Industry happenings over the holiday period at Tourism New Zealand, MediaWorks, Bauer, CricHQ, IPSOS, FInch, Postr and Vena.
Even though fake news has been identified as one of the big villains of 2016, TRA’s Colleen Ryan doesn’t believe we are now going to be immune to its influence.
America’s Radio Mercury Awards has served up some questionable inspiration for radio stars by encouraging them to push the boundaries and break the rules in a call for entries campaign.
Meat and Livestock Australia have once again caused a stir with a ‘Celebrate Australia’ campaign that’s been criticised for misrepresenting the country’s history.
New Zealand transport agency and Clemenger BBDO Wellington have kicked off the year with another thought provoking campaign around speed, with the focus this time being on ‘Less Speed, Less Harm’.
You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Erik Hay, head of media and communications at Weta Workshop, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Lewis, managing director of TRA, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what James Butcher, sales director at Pandora NZ, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Michael Fuyala, head of digital at Bauer Media, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Alex Lawson, general manager at Carat, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Goodale, managing director at JustOne has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Bridget Lamont, Head of Brand Marketing at Progressive Enterprises, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Paul Catmur, managing partner and executive creative director, Barnes, Catmur & Friends Dentsu, has to say.