Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there’s still more to come.
March may have brought with it the end of summer and temperatures aren’t as appealing to get in the water but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a ‘between the flags’ campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
Federation has added global animal health company Zoetis to its client list following a three-way pitch.
Non-profit organisation CoorDown marked World Down Syndrome Day with a funny campaign that asks the audience: Does a person with down syndrome really have special needs?
Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.
TRA cultural strategist Antonia Mann reflects on Frances Valintine’s talk at TRA’s recent Mindframe Breakfast and the importance of being future-focused when it comes to innovation.
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald’s ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can do for businesses in New Zealand.
While publications here and abroad have canned their comments section, Stuff has decided to continue fighting the trolls. Editor Patrick Crewdson explains why.
Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.
Interactive advertising is continuing its upward trajectory, generating more than $890 million for the full year in 2016 and more than $244 million in the fourth quarter, according to the latest IAB/PwC Online Advertising Report.
Last year, the Wildlife Conservation Film Festival celebrated procreating pandas in a cheeky video to raise awareness for species that are going extinct. And now, Pornhub has joined in on the fundraising action by encouraging its fans to get it on Panda-style.
Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand’s independent publishers.
G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.
Toronto whisky bar, The Emmet Ray, was serving more than just drinks on St Patrick’s Day, as they came with a reminder not to drive under the influence.
Empty nest syndrome is not a matter to take lightly and Pedigree and Colenso BBDO are hoping to provide a solution, with an initiative to rehome the thousands of dogs from around New Zealand that have been rescued from abuse and neglect.
Are you what you think you are? Find out by getting our latest issue of NZ Marketing.
For an established company like SilverStripe, the secret to its longevity lies in its start-up mentality. Caitlin Salter takes a look.
TRA business director Karin Glucina takes a look at cultural diversity in Auckland, why it’s important for marketers to understand the city’s make-up and how culture influences purchasing decisions.
Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
All winners from the biggest local awards night in creative advertising.
David Paine, a leading figure in the PR industry, passed peacefully at home on Wednesday 15 March 2017.
Industry happenings at BNZ, Canon New Zealand, Acumen Republic, Lily & Louis PR, Brandstand, the Caples Awards and Reel Factory.
Last night, Jono Pryor made headlines for breaking down during Jono and Ben when talking about the death of a friend and mental illness. His words have since been praised by the audience, but he’s not the only one making mental illness the topic of a nation-wide conversation as New Zealand’s rugby stars have also spoken up.
There’s nothing like that new, sweaty car smell. Kia Motors America is letting its test drivers get close to their favourite NBA stars by giving away NBA-themed air fresheners.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Marketing Association chair Lance Walker announced today via an email to members that Gill Stewart, the organisation’s chief executive, would be departing her role after 18 months at the helm.
Julian Savea fans have been able to get a glimpse of the hard work that goes into his performance on the field and delve into the All Black’s world in a bold video for G-Shock New Zealand.
StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September.
