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Partner articles
A pen is only as mighty as the writer
As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of the well-established truths that were shaped over the last three decades.
News
Clemenger BBDO, Touchcast and Proximity come together as one
The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.
Opinion
Riding the wave of social conversations
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.
Opinion
Fashion: the mouthpiece of cultural change
Micro-trends in fashion are constantly changing – one minute we’re being told we should be wearing harem pants, and the next you shouldn’t be seen dead in them. It’s near impossible to keep up with what’s in vogue at any given time. TRA marketing coordinator Claire Tutill and Auckland-based fashion designer and product developer Rory Docherty take a look at how fashion is a powerful vehicle for social change.
Partner articles
Explaining marketing automation: The agency
In this final instalment of a three-part series, we chat to Track’s managing director Rob Limb to get an agency perspective on what New Zealand businesses should look out for when it comes to marketing automation.
Features
A matter of trust: Patrick Gower on improving Newshub’s political polling
Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. We talk to political editor Patrick Gower on the reasons behind this change, why polling matters, whether politics is becoming a two-horse race and whether we can still trust the polls (and the media) in light of last year’s shock political events.
News
Paying off: Kiwibank reflects on the success of Mind Over Money
Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.
Movings & Shakings
Movings/Shakings: 28 March
Industry happenings at the Marketing Association, InMobi, Fish&Clips and Gemba.
Movings & Shakings
MediaWorks Radio CEO to step down
MediaWorks has announced its Radio CEO Wendy Palmer will be stepping down at the end of April. In her place, David Gibbs, who has been assisting the radio team since the beginning of the year will act as head of radio.
News
AdFest 2017: Clemenger and Colenso recognised on an international stage
While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.
Partner articles
What you didn’t know about Millennials
Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would seem logical for marketers to target this large and demanding group of the population via digital ads. However, recent research is suggesting that this might not be the case. In fact, when Millennials do emerge from their digital black holes, it seems that they are much more likely to engage with marketing presented via more traditional platforms.
News
Cloudy with a chance of a tequila
As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.
News
Sky takes the best of sport from the field to an app
Sky has extended its offering to its Sky Sport customers, with a Sport Highlights app that allows them to keep up to date with the best of their favourite sport without tuning into the games.
News
OMD gets stuck in
OMD swapped a day in the office for a day of hard labour to mark its Do Good Day that gives back to communities in need.
Movings & Shakings
TVNZ’s director of content Jeff Latch to hang up his hat
Following more than two decades with TVNZ, director of content Jeff Latch has handed in his resignation.
News
Toyota’s Billie and grandad continue the banter and Believe campaign
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.
Opinion
From would to could: Ray Kroc, McDonaldisation and the case for cultural marketing
TRA brand strategist Tim Gregory goes back to McDonald’s early days to see how its golden arches became a cultural symbol, and why there’s a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.
Partner articles
Explaining marketing automation: The client
In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has done for them so far.
News
Restructuring hits TVNZ, confirms proposed changes for its media operations and news teams
TVNZ has confirmed it is entering into consultation with its staff in relation to proposed changes that will see an overall reduction of roles in its media operations and news teams.
News
StopPress Podcast #7: Peter Field, advertising effectiveness expert
Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.
News
The Compendium: 24 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Duke marks one year with live branded sport event
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
News
Shayne Currie on the future of dailies, facing new competitors and striking local alliances
NZME managing editor Shayne Currie takes a short break from captaining the ship to chat to StopPress about the state of news media.
News
From apathy to empathy: The thinking behind NZ Fire Service’s virtual reality evacuation—UPDATED
While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology’s immersive realism can help change behaviour for good.
News
From two to nine: KBR celebrates its growth with a brand refresh
Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there’s still more to come.
News
TSB Bank shines a light on New Zealand’s dedicated lifeguards
March may have brought with it the end of summer and temperatures aren’t as appealing to get in the water but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a ‘between the flags’ campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
News
Federation wins Zoetis account
Federation has added global animal health company Zoetis to its client list following a three-way pitch.
News
Defining special needs
Non-profit organisation CoorDown marked World Down Syndrome Day with a funny campaign that asks the audience: Does a person with down syndrome really have special needs?