Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. We talk to political editor Patrick Gower on the reasons behind this change, why polling matters, whether politics is becoming a two-horse race and whether we can still trust the polls (and the media) in light of last year’s shock political events.
Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.
Industry happenings at the Marketing Association, InMobi, Fish&Clips and Gemba.
MediaWorks has announced its Radio CEO Wendy Palmer will be stepping down at the end of April. In her place, David Gibbs, who has been assisting the radio team since the beginning of the year will act as head of radio.
While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.
Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would seem logical for marketers to target this large and demanding group of the population via digital ads. However, recent research is suggesting that this might not be the case. In fact, when Millennials do emerge from their digital black holes, it seems that they are much more likely to engage with marketing presented via more traditional platforms.
As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.
Sky has extended its offering to its Sky Sport customers, with a Sport Highlights app that allows them to keep up to date with the best of their favourite sport without tuning into the games.
OMD swapped a day in the office for a day of hard labour to mark its Do Good Day that gives back to communities in need.
Following more than two decades with TVNZ, director of content Jeff Latch has handed in his resignation.
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.
TRA brand strategist Tim Gregory goes back to McDonald’s early days to see how its golden arches became a cultural symbol, and why there’s a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.
In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has done for them so far.
TVNZ has confirmed it is entering into consultation with its staff in relation to proposed changes that will see an overall reduction of roles in its media operations and news teams.
Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
NZME managing editor Shayne Currie takes a short break from captaining the ship to chat to StopPress about the state of news media.
While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology’s immersive realism can help change behaviour for good.
Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there’s still more to come.
March may have brought with it the end of summer and temperatures aren’t as appealing to get in the water but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a ‘between the flags’ campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.
Federation has added global animal health company Zoetis to its client list following a three-way pitch.
Non-profit organisation CoorDown marked World Down Syndrome Day with a funny campaign that asks the audience: Does a person with down syndrome really have special needs?
Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.
TRA cultural strategist Antonia Mann reflects on Frances Valintine’s talk at TRA’s recent Mindframe Breakfast and the importance of being future-focused when it comes to innovation.
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald’s ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can do for businesses in New Zealand.
While publications here and abroad have canned their comments section, Stuff has decided to continue fighting the trolls. Editor Patrick Crewdson explains why.
