While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to “call content shit”. To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat’s arse.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
GroupM chief executive Mark Lollback has confirmed the disestablishment of the joint managing director roles, currently occupied by Emma Bolser and Linus Hjoberg, at Ikon.
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that’s had a positive impact on their respective communities.
Last night, among the historical aeroplanes on display at the Motat Aviation Hall, the digital advertising specialists of our industry were acknowledged at the inaugural IAB Awards dinner.
Photographer Lee Howell and Q Brand Agency have taken over Eden Park with ‘Our Neighbourhood’, an exhibition about the stadium’s local community.
With many Brazilian adults yet to leave the nest, real estate portal Zap turned to FCB Brazil to help parents give their adult children a hint.
The wrangle of the P’s has now reached legal heights as Paypal announces its suing Pandora.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Having made a name for itself with its in-your-face adverts, Big Save Furniture has decided to shift gears as it shows off a gentler side in its latest campaign.
Ipsos takes a look at digital’s value in the fragmented media environment to see how it could be used more effectively.
Jeep put its adventure loving fans to the test with some outdoor inspired snacks.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.
Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.
Some wearables will last while others won’t. NIB’s Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring ‘transparency’ in digital media?
Solution Dynamics CEO Nelson Siva takes a look at the European Union’s new General Data Protection Regulation and what it could mean for marketers.
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands and more. Voting closes 31 May.
Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.
A round of applause to Fly Buys, Men’s Health Trust, McDonald’s and Roadshow Films.
Sweden wants visitors to enjoy the freedom to roam so Visit Sweden listed the entire country on Airbnb.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.
Immediate CPR can double or tripple a person’s chance of survival, and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
Vodafone has signed a four-year sponsorship deal with New Zealand Rugby that will see the telco take on the role of ‘connectivity partner’ for the five national teams, including the All Blacks.
Play-Doh and DB Paris are taking fans, young and old, into the world of Play-Doh with a new campaign that links the toy clay with topical issues.