With Amazon reviews offering insight into what real people think about products, many have again predicted the death of the idea of brands. But Simon Bird argues the Grim Reaper can stop sharpening his scythe for now.
The suspense is over as we continue our run down of the 2017 Hot List, celebrating our winners for News Anchor, Production Company and Social Presence.
This week, it was reported that the New Zealand Labour Party had appointed Australian agency Moss Group to manage its election campaign. This move would be controversial enough in its own right but adding further complexity is the fact that the agency recently created a political ad slammed across the ditch for being ‘racist’ and ‘xenophobic’.
Sit down on the couch and you’re likely to have a smartphone, a laptop or a tablet within reach if they aren’t already in your hand. It doesn’t sound good for the bigger TV screen across the other side of the room but as TVNZ’s latest Forecast study shows, that’s not necessarily the case. We talk to group insight manager Kathryn Mitchell about how the TV still generates the most attention and how advertisers can make the most of it.
In the wake of another strong survey result for NZME, we talk to head of agency markets Matt Headland about what it’s doing to narrow the gap separating its audience from that of MediaWorks.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
A new global campaign shot by Flying Fish to promote the new BMW 1 series features some of the City of Sails’ most iconic sights.
Meat & Livestock Australia (MLA) wants you to stop undermining “the greatest meat on earth” in its latest campaign via Sydney-based agency The Monkeys.
Nike Australia has taken a fresh approach to its ‘Just Do It’ slogan, in a series of videos showing athletes going to extreme measures to make their workouts extra challenging.
Ever since news broke that Many Minds had won a weighty chunk of project work for V Energy, the industry has been curious as to what the creative shop would deliver. After two months, the wait has finally ended with the release of Many Minds’ first work for the client. But things haven’t exactly gone according to plan.
The suspense is over as we run down the results of our 2017 Hot List where we direct our attention now to the best of the best from the silver screen.
RNZ has joined the radio survey party this week and in a similar showing to the previous results, RNZ National sits in second place for audience reach and the top spot for talkback radio.
Independent mobile ad tech company Big Mobile has announced its acquisition of Made Media, a New Zealand mobile display advertising business.
Industry happenings at DDB, 99, Republik and Barnes Catmur & Friends Dentsu.
The suspense is over as we run down the results of our 2017 Hot List, and today, we celebrate the winners for Radio Brand and Show: Mai FM and ZM’s Fletch, Vaughan & Megan.
The suspense is over as we run down the results of our 2017 Hot List, starting off with the winners for Magazine and Editor: Bauer’s Paperboy and The Spinoff’s Duncan Greive.
Ipsos takes a look at what your reaction times are telling your favourite brands.
Air New Zealand has continued its elaborate safety video tradition with a new four-minute spot that features actors Katie Holmes and Cuba Gooding Jr. But when it comes to the clip’s whimsical surrealism, has the airline ripped off a music video by Coldplay?
In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It’s launched a voluntary survey to better understand the current state of diversity.
After more than ten years leading OMD New Zealand as CEO, Kath Watson has announced her resignation. PLUS: OMD is in the final stages of appointing her replacement.
After discovering a fake review on her website from a PR staffer, Consumer New Zealand’s Sue Chetwin described PR agencies as the ‘original fake news artists’. And this was an accusation that BlacklandPR director Mark Blackham took immediate exception to. Here’s his response to Chetwin.
Advertising’s done all sorts of things to grab people’s attention, and frankly, these mothers are unimpressed.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
Mazda hopes to stop people from scrolling through social media while driving, with a reminder of the consequences playing out on the newsfeed.
The Clemenger Group New Zealand has announced a majority investment in research/customer intelligence company Perceptive Group in a move designed to add data-driven marketing capabilities to its offering.
ASB’s first TVC via With Collective features the ‘Ghost of San Francisco’ as the bank celebrates the America’s Cup win with a cheeky smile.
Nielsen and the Industry Research Group (IRG) are currently in the process of rethinking the CMI media research product in a bid to develop a service that better meets the needs of communications planners. PLUS: help the industry by completing the survey.
FCB Media has announced the appointment of New Zealand media investment specialist David Turner to the role of head of investment—a newly created position in FCB Media’s leadership team.
Mobile means moments, but as TRA’s Colleen Ryan finds out, that doesn’t just mean hitting someone with content at the right time, but delivering the right experience for that specific moment.
