News
Vodafone is optimistic about the future as it rebrands
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
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Movings & Shakings
Matt Scott and Matt Kingston take over reins at Assignment Group Auckland; Jane Wardlaw moves up the ranks at FCB—UPDATED
After a decade-long innings at FCB, Matt Scott is joining Assignment Group as managing partner of the Auckland office. He joins head of planning Matt Kingston, who left Special Group for Assignment earlier this year. UPDATE: Meanwhile, group account director Jane Wardlaw has been promoted to the role of head of account management at FCB.
News
Rainger & Rolfe injects a little Dr Seuss into Auckland Zoo campaign
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
News
Woodstock gives an unlikely rendition of ‘The lion sleeps tonight’ for launch of Easy Roller RTDs
In a new spot celebrating the launch of two new RTD flavours, Woodstock pulls the plug on a rowdy house party and dives straight into a surprisingly high-pitched rendition of ‘The Lion Sleeps Tonight’.
News
Deadly accuracy: Colenso BBDO finds signs of breast cancer in Renaissance masterpieces
The Breast Cancer Foundation NZ and Colenso BBDO have recreated Renaissance masterpieces to raise awareness about breast cancer.
News
L&P breaks free from the herd in first campaign by DDB
L&P has always been an irreverent voice among New Zealand brands, and this trend has now continued under new agency DDB.
News
NZME’s commitment to print pays off, readership figures grow
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
News
‘It’s deeply disappointing, but it’s not gay’: Rainbow Youth looks to change the conversation—UPDATED
In its first-ever TV spot, Rainbow Youth is challenging the use of the word ‘gay’ as an expression of frustration or as an insult.
News
‘It shows we are really serious about local’: Cate Slater on TVNZ’s new season lineup
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
News
The Imaginary Friend Society tackles childhood cancer
Ad agency RPA and its client The Pediatric Brain Tumor Foundation have created an Imaginary Friend Society to help children with cancer.
News
How to Dad showcases his fitness strategy for Bayer New Zealand
Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
News
Who’s the father?
Nelson’s Horse Box Brewery has launched a new campaign by a German film student.
News
FCB, Colenso BBDO and DDB lead the way among Effies finalists
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year’s edition of the Effie Awards.
News
Anchor muscles its way to the Ad Impact top spot for August
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
News
Genesis turns customers into chief energy officers in first campaign by Shine
Genesis has delved into the future of energy in its first campaign via Shine that looks at how customers will have control of its use and the potential to make money off it.
News
Ch-ch-changes: TSB unveils its new look via Special Group and Finch
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
News
Countdown ends creative partnership with Ogilvy, appoints Y&R NZ and Wellcom Group
After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
News
Which politician fared best on Facebook Live during the election?
As the New Zealand 2017 General Election twisted and turned, candidates, parties and media organisations took to social media as one way to engage, inform and connect with New Zealanders.
News
Go baby go
With studies suggesting babies can cover up to seven kilometres a day once they become mobile, Huggies put four crawlers to the test in the ‘World’s first baby marathon’.
News
The Compendium: 29 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
This is a message from your sober self: Cheers and Uber call on tipplers to advise their future drunk selves
Cheers NZ is encouraging New Zealanders out on the town to have conversations with their sober selves via Facebook Messenger to make sure they hydrate, eat food and go home at the time they originally planned.
News
Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive
The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
News
Radio Results S3: Mai FM and Newstalk ZB dominate in a strong urban and talk book
The third round of radio results served up a surprise in an unlikely dose of collegiality between the commercial networks as they looked to celebrate the buoyancy of the channel as a whole. This set aside, the latest survey again served up a series of results that will have some celebrating harder than others. But none will be partying quite as hard as the crews at Mai FM, Flava, Newstalk ZB and RadioLive.
Movings & Shakings
Movings and Shakings: 29 September
Industry happenings at The Sweet Shop, TVNZ and oOh! Media.
News
Nutella asks shoppers to smile for the camera
Nutella is tapping into shoppers’ moods by reading their faces and delivering creative to match in a new OOH campaign via oOhMedia and PHD.
News
Republik picks up Weta Worksop account
Weta Workshop has appointed Republik Auckland to manage the digital media strategy, planning and buying for its consumer products business across local and international markets.
News
TVNZ new season launch: how the broadcaster plans to capture eyes across all screens in 2018
Last night, TVNZ and its agency and production partners gathered at Auckland’s Shed 10 to cut the ribbon on a new season line up. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to recognise all it’s achieved in the past year in its push to connect with more Zealanders than ever in more places than ever before.
Features
A great merge beckons: the closing gap between technology and us
This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.
Features
A fine balance: Kelly Thompson on dipping into real and digital ink pots
Illustrator and art director Kelly Thompson couldn’t create her works of art without using tech. For her, it’s all about striking that elusive balance between the old and the new.