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A look at the digital tech holding Fonterra’s brand together across the world
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Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.

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Go behind the scenes of Idealog’s AR cover by Chorus and One Fat Sheep
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For the latest issue of Idealog, publisher and editorial director Ben Fahy doesn’t just appear alongside his editorial, he pops out of the cover to explain what’s inside. Now, he explains the thinking behind creating an AR magazine cover with One Fat Sheep and Chorus, and what it means for magazines at a time of digital publishing.

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