News
The Compendium: 26 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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News
New Zealand Story bridges the Kiwi narrative to the rest of the world
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
News
Colenso BBDO tells the story of Vector lighting up the bridge – Updated
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
News
Reflections on 2017 and predictions for 2018
We asked industry insiders for their thoughts on the year that was, and what’s yet to come.
News
Hungry for the opportunity: Kelli Brett on buying Cuisine magazine and steering it into the future
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.
News
Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
News
NZME announces change in agency team structure, launches Melbourne office
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
Opinion
Content marketing is no panacea, but you might be
Vincent Heeringa takes a look at the state of content marketing and how its management determines its effectiveness.
Awards
Stoppies 2017: Mars and Colenso BBDO prove to be the perfect match
Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
News
Pedigree and Colenso BBDO pamper dogs with new filter app
From a bare, eczema ridden poodle to a strapping police officer, Pedigree’s new SelfieStix app via Colenso BBDO provides a range of adorable filters for dogs.
News
oOh! Media expands its Wellington presence
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
News
New Zealand media organisations latch on to Amazon Echo sensation ‘Alexa’ – UPDATED
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
News
QMS Media restructures New Zealand executive team
Digital outdoor media company QMS Media has announced changes to the structure of the group’s senior executive team, with the promotion of two of its key executives, Wayne Chapman and Mike Porter.
News
The Barkley family get behind the wheel for Subaru’s Ascent
While New Zealand may have been one of the first to have dogs driving cars, Subaru has used a similar concept to advertise its new three-row Ascent.
News
Nissan Saudi Arabia surprises with special driving lessons
Following the historic decision in September last year to allow Saudi Arabian women to drive, Nissan Saudi Arabia surprised a group of women with driving lessons – with a special twist.
Opinion
What Facebook’s news feed change means for marketers
Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Partner articles
The future gazer: How TVNZ is incorporating augmented reality into its production
Tech-obsessed Kym Niblock is most comfortable when she’s wading neck-deep in a pool of data. This, she says, is the best place where you can find out where you need to go next. And for TVNZ, this involves diving straight into augmented reality.
Awards
Stoppies 2017: Josh Moore crowned Human of the Year
Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.
Movings & Shakings
Movings/Shakings: 23 January
Industry happenings at The Spinoff, Big Mobile and The Sweet Shop.
News
Energy and humour are key ingredients for Sanitarium
In Sanitarium’s latest ad for its breakfast drink Up&Go, via DDB NZ, a young man has the ‘right type of energy’ to give up his bus seat, even though it’s leg day.
News
DB Breweries and Colenso deliver a craft versus lager showdown
DB Breweries has taken a humorous approach to the divide between lager and craft beer drinkers to launch its new product DB Export Hop Lager.
Movings & Shakings
Dean Cook departs Farmers for The Warehouse Group—UPDATED
Farmers head of marketing Dean Cook has joined The Warehouse Group.
News
Spark and Shine celebrate New Zealand’s unique business edge
The next chapter in Spark’s ‘Little can be Huge’ campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.
News
Starcom adds Bay Audiology to its roster
Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.
Movings & Shakings
Clive Ormerod hangs up on Spark, joins Les Mills International
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
Awards
Stoppies 2017: Spark shines as Brand of the Year
There’s no denying 2017 was a big year for Spark. The telco’s momentum has seen it cement its commitment to delivering great customer experiences, both from a personal and business perspective, with a series of campaigns that made us sit up and pay attention.
News
Exceeding expectations: Bravo’s Chris Taylor on end of year ratings and 2018 plan
It’s 18 months since Bravo graced New Zealand’s screens, delivering a dose of reality TV to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.
News
And now, the newsfeed: the best takes on the recent Facebook changes
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to ‘make the world a better place’. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.
Partner articles
The expanding programmatic playground
Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s disposal.