IAB New Zealand has announced it has been working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Y&R New Zealand has today announced the appointment of Kim Pick as executive creative director.
Our love affairs with brands start early, and will forever be tied to key moments in life, but can they endure asks Nick Sampson.
Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.
The executive creative director at Colenso BBDO took home the accolade at the event at Shed 10.
All the winners from the biggest local awards night in creative advertising.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Spark and Colenso BBDO connect women with empowered women, launching a campaign that encourages women to pursue leadership roles on international Women’s Day.
English musician and performer FKA Twigs pulls out some sweet moves in a colourful and kooky ad for Apple’s HomePod.
On International Women’s Day, Ngaire Crawford takes on gender parity and the treatment of women in the media.
Industry happenings at Xero, Hunter Media, MediaR, Hoyts Group and Curious Films.
Colenso BBDO and BNZ have released the second phase of the Bank of You brand platform, which continues its empathetic branding ways.
Colleen Ryan takes on diversity in marketing and communications and effective communication with women as employees, as customers and as shareholders.
Air New Zealand is currently experiencing turbulence after its controversial new the ‘world’s coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.
Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
A round of applause for Beef + Lamb NZ, Steinlager Pure and Trustpower.
Managing partner at Hunch, Michael Goldthorpe looks at the investments taken into awards – from financial to passion – to see if it’s worth getting involved.
Managing director of FCB’s media division, Rufus Chuter, has resigned from FCB and will leave in May.
Beef + Lamb NZ loosen the apron strings, step out of the meatworks, and cast the lens on iconic ‘iron maidens’ – Kiwi athletes Sarah Walker, Lisa Carrington, Eliza McCartney, and Sophie Pascoe – in its latest campaign.
Trustpower have devised a musical number for its latest campaign featuring four New Zealand musicians
Steinlager Pure has launched its latest ‘Keep it Pure’ campaign featuring Los Angeles-based Kiwi DJ and television producer Zane Lowe.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.
Industry happenings at APN Outdoor Group, Isentia, Goodoil, Fish&Clips and EightyOne.
Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency.
With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.