
Kiwibank has bid farewell to its general manager of marketing communications Regan Savage by making him the centre of an ad.
Kiwibank has bid farewell to its general manager of marketing communications Regan Savage by making him the centre of an ad.
Finalists for the 2018 Voyager Media Awards (formerly Canon Media Awards) have been announced and last year’s winners, New Zealand Herald, Weekend Herald and Stuff, are no doubt hoping for another successful night.
StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.
New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In an age where digital seems to be the medium on everyone’s lips, TSA Limited looks at three ways print has the ability to connect and engage powerfully with consumers.
Kiwibank, Nigel Latta and TVNZ are back for a second season of Mind Over Money – this time revealing people’s money personalities and how this impacts on relationships.
Interactive ad spend continues to boom with a record $923 million in 2017 according to IABNZ’s Ad Spend Report Q4 – a seven percent year-on-year increase.
Keep New Zealand Beautiful is back on screens for the first time since the 90s and this time, it’s teamed up with FCB to deliver Mama Nature, a no-nonsense character on a mission to stop Kiwis littering.
While the marketing world got caught up in the digital frenzy, did we lose sight of our most reliable friend – print? With the surge of…
Fashion Quarterly is a legacy title that has taken brand extensions to the next level. Jaime Breitnauer talked to editor Sally-Ann Mullin, and digital editor Kelly McAuliffe, about how they redeveloped the brand to win the Best Magazine 360 Award in 2017.
Insurance companies and creativity aren’t normally known to rub shoulders, however, Vero and Big have teamed up with something a little different for its latest campaign released on Monday night.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.
Spark, Facebook and Colenso have joined forces to create the Tall Shorts Film Festival, flipping the traditional landscape film format on its side with a vertical-format film festival for the mobile age.
Val Morgan has started the roll out of a new thought leadership piece, The Power of the Big Screen: The Role of Cinema in the Mix. Conducted by Kantar Millward Brown, the study looks at the role of cinema in the broader audio-visual mix.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.
Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how…
Saatchi & Saatchi is working with Toyota to bring to life the ‘Drive Happy Project’ with a collection of animated monsters.
April Fools’ Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We break down the contentious day of false advertising, crooked campaign strategies and playful product launches.
Pansonic, Toyota and Wellington’s Regional Economic Development Agency show us how it’s done.
The biggest change we have ever made to our newspapers is happening on April 30 as we switch all Stuff’s Monday to Friday metropolitan and regional newspapers from broadsheet to compact format.
The Electoral Commission is on a mission to raise awareness among people of Māori descent of their option to be enrolled on either the Māori Roll or the General Roll in a campaign by Y&R—the first since it won the business in October in conjunction with Native Voice.
The cold weather may be knocking on our door but that’s no excuse to harp on about it according former weatherman Ray Morningside in a new Panasonic mockumentary by Lemonade.
Wellington’s Regional Economic Development Agency (WREDA) new campaign with Wrestler and MBM highlights the diversity and acceptance found in Wellington.
The Warehouse Group has announced two senior appointments with Andrew Berglund joining as executive creative director and Keryn McKenzie as head of group insights and data science.
This morning was, as MC Samantha Hayes said, a “fairly historic” moment for New Zealand television, with the chief executives of the three major television networks – Kevin Kenrick (TVNZ) Michael Anderson (MediaWorks) and John Fellet (Sky TV) – on stage together united for the launch of the initiative ThinkTV New Zealand. Perhaps it’s not fully historic because Think TV existed in New Zealand until 2012. But, following in the footsteps of other markets that have successfully promoted the health of TV, the time was right to bring it back to life.
Working with data specialist Qrious, streaming TV service Lightbox created two models to ensure viewer satisfaction and compete against global content providers.
Sam Stuchbury, creative director and founder at Motion Sickness and co-founder of The Social Club, has this week been named in Forbes’ 30 under 30 Asia in the ‘Media, marketing and adverting’ category. We ask him about his journey from a cold Dunedin student flat, what he thinks about the industry and influencers, and what lies next in his path.
With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.