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Thankyou. Water and changing the world with content marketing
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Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

News
Thankyou. Water and changing the world with content marketing
By

Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

News
The revolution will be televised: how the launch of ThinkTV has brought the TV industry together-UPDATED
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This morning was, as MC Samantha Hayes said, a “fairly historic” moment for New Zealand television, with the chief executives of the three major television networks – Kevin Kenrick (TVNZ) Michael Anderson (MediaWorks) and John Fellet (Sky TV) – on stage together united for the launch of the initiative ThinkTV New Zealand. Perhaps it’s not fully historic because Think TV existed in New Zealand until 2012. But, following in the footsteps of other markets that have successfully promoted the health of TV, the time was right to bring it back to life.

Partner articles
Time to listen to Grown Ups
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With the Baby Boomer generation continuing to influence and change the consumer landscape, future marketing strategies need to embrace their thinking. Recent research shows this is a generation that deserves attention.

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