The first results of the GfK Radio Survey of the year are out and it appears the industry has a lot to celebrate as 85 percent of the New Zealand population (10+) tunes into the radio each week. That’s 3.63 million New Zealanders.
When NZ Marketing and TRA asked 75 marketers and 93 agency folk to share their views on agencies from a range of specialist disciplines in an Agency Perceptions survey, Little Giant was found to be the most familiar digital agency and the digital agency the most were hearing good things about. Looking more broadly at what marketers look for in a digital agency, strategic-thinking, an understanding of business needs, creativity and a proactive approach, came up on top. In light of the findings, we ask Little Giant CEO Mark Hurley about how its approach incorporates those values to help clients navigate the rise of digital.
Whittaker’s and Assignment Group are marking New Zealand Music Month by joining forces with up-and-coming local musician/songwriter Jasmine Balmer to create an edible chocolate record.
The death of radio has long been predicted. Just think of that classic hit by The Buggles ‘Video Killed the Radio Star’. Yet, somehow good old radio has managed to sidestep every media tsunami heading towards it, surviving television and now living through the age of music streaming. But, how? We chat to two people pulling strings in New Zealand radio, MediaWorks’ Leon Wratt, and NZME’s Mike McClung as well as AUT’s Dr Matt Mollgaard to find out their take.
The Warehouse Group (TWG) has appointed Omnicom Media Group (OMG) as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
A giant pear-shaped lamb cutlet butchered Auckland’s rush hour traffic this morning causing motorists to salivate at a dangerous rate. The chop was commissioned by Beef + Lamb New Zealand in honour of National Lamb Day, with the company taking it on a tiki tour of New Zealand.
Speight’s and its tagline ‘Good on Ya Mate’ are back on screens like you’ve never seen before. It’s worked with DDB to create a contemporary take on its classic ads with dancing men front and centre.
KPEX has appointed Simon Birkenhead as its new CEO.
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
It’s no walk in the park measuring an audience in today’s ever-fragmenting media climate. While radio was once a stylish, yet clunky looking box taking up a decent portion of the living area, surrounded by Mum, Dad and their rosy-cheeked 2.5 children, now, we can access radio almost anywhere, anytime, through a range of devices. We tune in to GfK’s Deb Hishon and TRB’s Peter Richardson about how radio audience measurement works, how it stacks up to other media measurement systems, its challenges and what sort of insights GfK’s survey results offer.
YoungShand managing director Duncan Shand discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.
Phantom Billstickers, Lewis Road Creamery & MBM have teamed up to deliver ‘goodness on a poster’ to launch Lewis Road Creamery’s new breakfast drink.
Diversity over discrimination is the message from Insurance company AIG’s latest campaign starring members of the All Blacks and Black Ferns. We ask Matthew Walker, senior vice president and regional chief marketing officer at AIG Japan, some questions about the campaign.
StopPress talks with radio futurologist, James Cridland, about where radio is headed and how it is thriving in a connected world.
Back in 2008 Leon Kirkbeck and Michelle Walshe decided to turn the back bedroom of their Te Atatu Peninsula home into Augusto. There, they plotted to bring together talent from TV production and ad agencies to make production more effective and establish a different, more multi-faceted, client-centric culture, and it’s a move that’s paying off. 10 years later Augusto has a 41-strong local team, a New York office and a desire to keep shaking things up. We check in with Kirkbeck and Walshe to hear how business is going, how new technology is extending its offer and what’s in store overseas.
Entries are now open for the 2018 TVNZ-NZ Marketing Awards. Need a little inspiration for your entry? Take a look at how Mercury
recharged its brand batteries to give the business a jolt of new (wonderful) energy and win last year’s Supreme Award.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Advertising Standards Authority have released its 2017 report on New Zealand’s advertising revenue, with digital leading the way and outdoor with a massive leap in return.
It’s been a big week in adland as the winners of D&AD and The Webbys have been announced. Local agencies walked away with 21 pencils and six Webbys, with Colenso BBDO, Y&R and Assembly picking up gongs at both events.
Is your brand leaving a lasting impression through sound? StopPress talks to radio advertising expert Ralph van Dijk on the power of audio branding and why some sonic creations stay with the listener longer than others.
Is your brand leaving a lasting impression through sound? StopPress talks to radio advertising expert Ralph van Dijk on the power of audio branding and why some sonic creations stay with the listener longer than others.
Instant Finance and Contagion have launched the Makers of Possible campaign, where its key message to Kiwis is that they are here to help them make their dreams possible.
When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.
UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
Industry happenings at MediaWorks, Saturday and Thrive.
Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.
NZ Post is set to increase its prices so what does this mean for businesses reliant on its services to reach customers? We speak to magazine publishers about how the increase will affect their businesses and customers, as well as the Marketing Association and members of the banking industry to hear what it means for those sectors.
Energy Online has launched its winter campaign by introducing a new character – a bloke called Steve who delights in taunting his neighbourhood with his summertime vibes during winter.
