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What’s over the page? 2018 MPA Conference explores innovation in magazine media, international expert John Wilpers to give keynote
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Necessity is the mother of invention, and there’s plenty of innovation happening in the magazine industry at the moment. That’s the theme of the Magazine Publishers Association’s upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA’s Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.

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The Blunt + Idealog + Generator Umbrella Experiment unveils its winner: Bonnie Brown’s Blooming ‘Brella
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To showcase the talents of its design community, Idealog magazine teamed up with Blunt and Generator to launch the Blunt + Idealog + Generator Umbrella Experiment. I asked Kiwis to submit an umbrella design and winner Bonnie Brown of Studio Bon will now see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.

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Communicating heritage without sacrificing a contemporary feel: Monteith’s campaign shows how it’s made for the past, present and future
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To celebrate its 150th anniversary, Monteith’s has released ‘Brewed for Right Now’, a campaign by Colenso BBDO watching how its brews have ingrained themselves in Kiwis lives. We speak to DB marketing director Sean O’Donnell and Colenso executive creative director Dan Wright about how the campaign showcases the brand’s heritage while moving it into the future.

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Horse’s Mouth: Martin Yeoman and Jamie Hitchcock
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It was April last year Martin Yeoman and Jamie Hitchcock announced their departure from Assignment Group to start their own agency The Enthusiasts. They’ve since gone on to pick up project work for Ti Ora tea from JDE (formerly Brew Group), 2degrees, 1Above and Al Brown’s Fresh Catch, and clients including 3 Wise Men and Goodman Fielder. Earlier this year, they sat down with NZ Marketing to reflect on the year that’s been and how their history in the industry is carving their future.

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Surveying the marcomms landscape: share your thoughts, shape some stories
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Here at StopPress and NZ Marketing, it’s our job to find the most interesting things to cover, whether new campaigns, big shifts or thorny issues. But it’s not a one-way street. We’re always talking with our contacts to figure out what we should be writing about and what the industry is talking about. But we want to go a bit wider. So, in a regular survey run by TRA, we’re asking for your opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines.

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Deadpool 2 takes over TVNZ
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In light of Deadpool 2 currently on screen in cinemas, Hollywood star Ryan Reynolds has lent his world-famous character to Broadcasting Standards spot for TVNZ as part of its latest Deadpool 2 campaign in collaboration between 20th Century Fox, TVNZ and MediaCom.

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Creating a digital personality: How a kiwi creative agency won big with Huff Post
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Gladeye has won big for its collaboration with Huff Post Highline to deliver FML; an interactive new age form of digital story-telling. The Kiwi digital agency has pipped finalists New York Times, National Geographic and ESPN to accept awards for Web Feature Design, Web Animation, and Innovative Practice at the 53rd Annual American Society of Publication Designers Awards gala in New York. It’s one of the many polarising stories Gladeye has collaborated on including America’s Most Admired Lawbreaker, Out Here, No One Can Hear You Scream and Four Quitters Walk Into a Bar, to name a few. We sit down with the brains of the business, founder and creative director Tarver Graham, to hear about how Gladeye is transforming news stories from across the globe.

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