Partner articles
Starting the conversation: Adestra talks onboarding new subscribers
Adestra takes a look at how to build a customer database of emails and optimise it for the best results.
News
TVNZ-NZ Marketing Awards 2018: Entries close in one week, see the new (and improved) categories
With just one week to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
News
Bringing to life a magazine: get your tickets to Idealog’s Design Event featuring Peter Haythornthwaite, Sam Ramlu, Carin Wilson and more
Idealog’s Design Series Event is fast approaching, and will feature talks from design deity Peter Haythornthwaite, Method Agency’s managing director Sam Ramlu, craftsman, sculptor and educator Carin Wilson, and RCG’s associate director Andy Florkowski, live painting from up-and-coming artist Jake Feast, as well as the grand reveal of the winner of our Blunt + Generator Umbrella experiment. With just over a week to go, now is a great time to get tickets.
Opinion
What’s the big deal with the octopus?
On Wednesday night, a tight bunch of industry types gathered together at Thievery to celebrate the launch of a book. That’s right, a book. If you’ve never met one of those, it’s a bit like an app, but you swipe in a more linear fashion and it doesn’t fit in your phone.
News
Radio Awards 2018: Mike Hosking takes talk crown, Mai FM top of the pops
Last night, the country’s top radio talent ventured to Auckland’s Shed 10 to celebrate the best in the business at the NZ Radio Awards. And the big winners on the night were Mai FM and Mike Hosking, winning Station of the Year – Network and Best Talk Presenter – Breakfast or Drive.
News
The Compendium: 11 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Mother’s Day 2018: Who is sending commercial messages of love
Lotto, Hell Pizza, Spark and Lewis Road Creamery give a nod to the matriarchs of the nation.
News
Y&R adds Burger King’s creative to its roster
Y&R has added Burger King’s creative to its roster, in a move that sees the fast food brand consolidate its media and creative agencies under one roof.
News
Radio results: RNZ National audience in third place, station remains king of news
Radio New Zealand’s radio results are out, and RNZ National has dropped into third place for its weekly cumulative audience behind The Edge and The Breeze.
News
Electrolux Vacuums NZ and Filip introduce the Pure i9 robotic vacuum
Electrolux Vacuums NZ has brought back its fanboy Filip to promote the new Pure i9 robotic vacuum.
News
Ads of the week: 8 May
A round of applause for Southern Cross Travel Insurance, Speight’s, Tourism New Zealand, Flooring Xtra and I Love Ugly.
News
Watties lets it rip in new campaign
Watties has launched its new 50 percent less sugar campaign, reassuring consumers that its baked beans and spaghetti are gassier, yummier and messier than ever.
Opinion
Musings on the state of New Zealand media through an American lens
Voyager CEO Seeby Woodhouse takes a look at how local media companies are performing compared to their US peers.
News
A virtual test drive: Mazda opens immersive retail showroom
The way consumers are spending is constantly evolving, to reflect that, Mazda has switched to target the new ‘experience preferring’ generation with an automotive retail experience centre.
News
Kids lecture on life and passion for I Love Ugly campaign
Clothing brand I Love Ugly has released a new campaign featuring pint-size kids dishing out some hard love and sassy advice about life.
News
Adshel steps into phase four of its digitisation strategy
Adshel New Zealand is adding 60 screens to its Adshel Live network as it steps into phase four of its digitisation strategy. The additional screens will take the national digital roadside network to 283 screens by the end of the year.
Movings & Shakings
Movings/Shakings: 8 May
Industry happenings at Colmar Brunton, Culture & Theory, Ipsos New Zealand and Fish&Clips.
News
Southern Cross Travel Insurance gets travellers eager for their next adventure
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Partner articles
Ground-breaking research investigates how New Zealanders are influenced by the Age of Acceleration
Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.
Partner articles
What keeps me up at night: Gladeye CEO Tarver Graham
Gladeye CEO Tarver Graham discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Opinion
Brand with a porpoise: The importance of an authentic brand purpose
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
News
Tourism New Zealand ad investigates why New Zealand is being left off world maps
Tourism New Zealand has released its latest campaign with quirky New Zealand comedian Rhys Darby heading up a rigorous investigation alongside Prime Minister Jacinda Ardern to find out why Aotearoa can’t be found on maps around the world.
News
A chance to reimagine the paper: Stuff’s Bernadette Courtney on the change to compact and her new role
This week, Stuff changed its nine major daily newspapers from broadsheet to compact size. StopPress spoke to Bernadette Courtney about why now was the right time for the company, what the change means and the transition into her new role of editor-in-chief – newsrooms.
Partner articles
How to write an award-winning entry for the ACA Awards
The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand. With a record attendance last year of 750 guests on the night, the room was filled with retailers, creatives, agencies, printers and distributers seeking the winning crown, this year will be no exception.
News
DDB picks up Warehouse Stationery account
DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.
News
TVNZ-NZ Marketing Awards 2018: Entries close 18 May, see the new (and improved) categories
With just over two weeks to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
News
Listen: Paul Manning on the challenges and opportunities of New Zealand’s cannabis industry
Former managing director of 99 now medical cannabis entrepreneur Paul Manning has a chat with Idealog about his new company, Helius Therapeutics, and the opportunities for entrepreneurs who are keen to get involved in this new sector.
News
Radio results: The Edge bounces back, The Breeze blows up and Newstalk ZB refuses to be knocked down
There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the top performers and how 2018’s set to be a bigger year than last for many.
News
The Compendium: 4 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
A 70s look, terracota tiles or vinyl? Flooring Xtra explores different styles in new TVC
Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.