Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client development at Nielsen, talks about how their ad intelligence solutions are shedding light in this area.
Be who you want to be, but don’t make a song and dance about it.
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
This year at Cannes, a Grand Prix was awarded in every category but one (Pharma), and two categories, Film and Outdoor, awarded two winners each. We take a look at the standout work
Jetstar’s helped old bandmates play together again its latest campaign via BC&F Dentsu.
Saatchi & Saatchi has been appointed as the agency for the Ministry of Justice’s anti-money laundering initiative alongside Starcom, which won the media component of the pitch.
A round up of what companies have done following the birth of Neve, the daughter of Prime Minister Jacinda Ardern and her partner Clarke Gayford.
Hot from the printers, the latest issue of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might looks like.
Over the weekend, Colenso BBDO saw Gold once again, as it collected its second, this time for Pedigree’s ‘The Child Replacement Programme’.
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
Jeff Harris, creative director of Track NZ, reflects on his experiences judging “Caples 2.0” and points out the variety of stand-out work.
The Nielsen National Readership Survey figures for Q2 2017 – Q1 2018 have been released with good news for some and a bumpy ride for others.
Overnight, it was a great haul of Bronze and Silver Lions for DDB, alongside Lions for Y&R, FCB, Clemenger BBDO and Ogilvy.
Industry happenings at NZME, Creature Design, NSPR Ltd, HMC Communications and Jacobs Douwe Egberts.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Following the news that FCB has lost the Volkswagen account to DDB and Paper Plus to Contagion, the agency has said goodbye to a large number of staff.
Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.
Last night, DDB, Y&R and The SweetShop collected their first Lions while Colenso’s ‘SelfiStix’ for Pedigree continued its winning streak.
Paralympian Cameron Leslie has lent his prosthetic legs to a health and safety campaign to New Zealand seafood company Sanford with an important message of identifying workplace risks.
Stuff’s product director Fei Bian Goh discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.
Paper Plus is thought to have moved its creative and media accounts to Contagion after more than five years with FCB.
TAB’s ‘Wake up a Winner’ campaign by Y&R and MBM wants New Zealanders to get involved in the hype and excitement surrounding the Football World Cup, despite the time difference with Russia.
Volkswagen’s creative account has returned to DDB without a pitch in a move that will see the agency part ways with BMW and Mini. Update: DDB was offered the account as it will be moving into the Giltrap HQ.
For its latest campaign, Air New Zealand helps in the transportation of native New Zealand takahe as part of the Department of Conservation’s recovery programme.
Colenso BBDO is the first New Zealand agency to make it onto the winner’s board with a Bronze Lion picked up in the Health and Wellness category. It’s since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
Beehive bacon is telling it like it is in a cheeky campaign by Contagion that points out the absurdities of life.
It’s that time of year again, adland has taken the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.
