
Stuff has announced Josh Borthwick will be joining the team as commercial director – agency and direct.
Stuff has announced Josh Borthwick will be joining the team as commercial director – agency and direct.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
We take a look at how New Zealand businesses are marking the Māori New Year.
On Wednesday night, 1 News watchers were left wondering where the news had gone after the broadcast cut out for more than five minutes. While the technical issues were soon resolved, Newshub saw an opportunity to convince 1 News watchers to change the channel.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The ‘world’s first’ virtual reality drivers test is here thanks to a collaboration between Government agencies ACC and the NZ Transport Agency – and external partners Strategy Creative, Mixt Studio, and Flying Saucer – which aims to help young people become confident capable drivers. The project launched in July last year, and has since sparked a 30 percent increase in people signing up on the Drive platform, with more than 30,000 sign ups and almost half a million total users who’ve completed 52,000 online road code chapter tests between them. So, could it see the end of traditional drivers tests?
Radio New Zealand has plenty to celebrate this week as the latest round of GfK radio survey results showing it reaches 682,700 New Zealanders (10+) each week, while the government is giving it $4.5 million directly as well as further budget with NZ On Air. PLUS: A look at what other local media think of RNZ+.
Little Giant has appointed Ian Howard to the newly created position of managing director.
Poking fun at the Dry July fundraiser campaign, Radio Hauraki is encouraging Kiwis to get behind its own initiative: ‘Beer and Pie July’.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
PHD and Spark PR & Activate have seen a suite of changes to its senior leadership team, with Nikki Grafton, Lee-Ann Morris, Christophe Spencer and Dallas Gurney all moving up.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Let’s face it, humans have been known to make some highly questionable decisions. It’s no wonder ostensibly infallible artificial intelligence that promises to remove our human margin of error has been seeping into every industry by osmosis, ours being no exception. But interested parties should proceed with caution.
Industry happenings at Snapdragon Media, The Commercial Communications Council and Radio New Zealand.
With NZ Marketing’s 2018 Media issue out in the hands of our readers, it’s time to get stuck into the 2018 Marketing issue. The issue will focus on some of the tremendous complexities facing today’s marketers, providing thought-leadership, expert opinion and insights into latest trends across the industry. Take a look at some of the areas our writers will cover.
Kiwi burger chain Better Burger is celebrating all things Simon on 11 July, by giving away free cheeseburgers to any customers with the name Simon on their IDs.
It appears KiwiSaver’s a hot topic right now, with ANZ comparing choosing a scheme to dating in its latest campaign, while Forsyth Barr is encouraging Kiwis not to follow the pack.
Lightbox and Shine have used the idea of moths drawn to a flame to show how the SVOD’s new cinema selection will “light up your nightlife”.
Air New Zealand, Tourism New Zealand and Lightbox show us how it’s done.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Primo wants young New Zealanders to express their taste by creating a new flavour and to inspire them, it’s teamed up with Colenso BBDO to test out a few questionable milk flavours.
When given the choice between a bit of scrawled graffiti and a thoughtfully crafted art piece, it’s a no-brainer that broadband company Chorus is choosing the latter. More than 200 of its cabinets across New Zealand have been used as a canvas by local artists, brightening up their urban surroundings and dramatically reducing the amount of graffiti being done.
Spark’s announced the appointment of Matt Bain to the role of marketing director alongside an internal restructure.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Another round of radio results and with the channel’s total audience on the rise, up to 3.41 million New Zealanders (10+) tuning into commercial radio, there’s reason for both MediaWorks’ and NZME to celebrate. We break down the results to see how More FM, Newstalk ZB and Magic had standout performances while The Breeze and The Edge have lost some momentum.
Simplot and BC&F Dentsu reintroduce the Chicken Tonight brand to a new generation with the help of director Florence Noble, Eight, and a group of chicken-loving children.
Frucor Suntory has launched V’s new Tortured Orchard product through distressed aesthetic street posters via The Phantom Lab.