Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
For FMCG brands, in-store demonstrations can be a powerful part of the marketing mix. A well-planned and executed campaign can make sales soar and build retail confidence in your brand. On the flip side, a poorly run campaign can waste marketing budget and negatively affect your brand and your relationship with the stores. So, what do you need to do to make sure your in-store campaigns get great results and deliver strong ROI?
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 11,293 votes to decide the People’s Choice winners.
Primo wants young New Zealanders to express their taste by creating a new flavour and to inspire them, it’s teamed up with Colenso BBDO to test out a few questionable milk flavours.
When given the choice between a bit of scrawled graffiti and a thoughtfully crafted art piece, it’s a no-brainer that broadband company Chorus is choosing the latter. More than 200 of its cabinets across New Zealand have been used as a canvas by local artists, brightening up their urban surroundings and dramatically reducing the amount of graffiti being done.
Spark’s announced the appointment of Matt Bain to the role of marketing director alongside an internal restructure.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Another round of radio results and with the channel’s total audience on the rise, up to 3.41 million New Zealanders (10+) tuning into commercial radio, there’s reason for both MediaWorks’ and NZME to celebrate. We break down the results to see how More FM, Newstalk ZB and Magic had standout performances while The Breeze and The Edge have lost some momentum.
Simplot and BC&F Dentsu reintroduce the Chicken Tonight brand to a new generation with the help of director Florence Noble, Eight, and a group of chicken-loving children.
Frucor Suntory has launched V’s new Tortured Orchard product through distressed aesthetic street posters via The Phantom Lab.
There’s nothing quite like a Kiwi road trip and Tourism New Zealand has capitalized on this, launching a global campaign with Augusto that focuses on New Zealand’s warm and welcoming culture.
The results of the second GfK Radio Survey of the year are out and with 86 percent of the New Zealand population (10+) tuning in each week, there plenty for the industry to be happy about.
New Zealand Steel has appointment DDB as the creative agency for both NZ Steel and its various brands including Colorsteel, Steltech and AXXIS.
The New Zealand Snow Industries Federation (NZSIF) has joined with How to Dad’s Jordan Watson to help relaunch its ‘Go Snow’ campaign and encourage Kiwi families back on the slopes.
Air New Zealand’s teamed up with Silicon Valley start-up Impossible Foods to serve a plant-based burger and according to the promotional video by True, it’s quite the celebrity.
Kiwi’s connection to nature is truly a special thing that remains resilient despite the influence of a changing world and the impact on our priorities and potential alternative experiences. But the world and our lives are changing and the result has been a more overtly holistic aspect to Kiwi’s connection with nature.
A round of applause for Skinny, Robert Harris, and NZ Post with New Zealand Red Cross.
While the world’s been fixated on the FIFA World Cup, so much so fans sparked an earthquake and plumbing issues, Acquire Online’s been putting digital and programmatic advertising to the test in its own Programmatic World Cup.
PHD strategy director Simon Bird discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Cigna Insurance has launched a new brand campaign with Y&R Wellington that focuses on key life moments.
The Commercial Communications Council hopes to promote greater diversity in the industry with the release of an Inclusiveness and Diversity Policy tool for member agencies to adopt.
A Queen Street bus shelter has had a make-over with a set of red curtains added to promote the Red Cross ‘Curtain Call’ with NZ Post.
There’s never been a better time to be a marketer. We’ve got access to tools our forebears would hardly believe, levels of data that allow for finer and finer resolution, while every day exciting new ways to connect with our audiences are devised.
Clint Eastwood and Sarah Jessica Parker are among the names starring in Skinny’s launch of a new ‘Get the Skinny’ brand platform with Colenso BBDO, the first campaign since the agency’s appointment in May.
QMS NZ has secured an expansion in Auckland bus media formats, with more than 500 roadside and kerbside double-decker and single-decker panels to be added to its offering.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.
These companies showed us how they put their tools to use and have made it through as finalists in the 2018 TVNZ-NZ Marketing Awards.
New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.
Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
The second instalment of findings from last month’s StopPress/TRA survey are out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and this time we look at what they think is currently most under-rated by marketers.