During his career in advertising, Andrew Mitchell saw first-hand how challenging it was for brands with multiple locations to produce quality local marketing across their network. So, he set about starting his own company to solve the problem. Five years on, Brand Machine’s Marketing Hub solution is automating local marketing for brands around the globe.
Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing marketing. Hear what they had to say and their solutions to some of the problems.
ASB is celebrating the nearly half a million Kiwi kids who have been taught life-saving first aid skills through the ASB St John in Schools programme with a new campaign.
Whittaker’s raised the stakes with the Destinations product launch, featuring its now-familiar ambassador Nigella Lawson calling on multiple famous friends. We take a look at this year’s best marketing communication strategy.
Most men aren’t violent, but all it takes for bad things to happen is for good people to do nothing. This year, White Ribbon is asking men to ‘stand up’ and protect against violence by taking an online pledge and making a commitment to one of eight actions.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at PHD, VMLY&R, I Want Orange, MediaWorks, BBR/Passion PR.
WWF has appointed FCB as its new creative partner – after years without a formal agency on the ground in New Zealand. FCB won the business following an informal pitch process and will provide the organisation with communication strategy and creative services.
Regardless of what life throws at them, Tower Insurance promises to help customers continue their daily routines with minimal fuss in its latest campaign.
As the digital world becomes more pervasive in our everyday lives, advertisers require a consistent and transparent method of measurement to understand and evaluate the e ectiveness of ad campaigns across multiple platforms. Tony Boyte, a director at Nielsen, discusses how Nielsen Digital Ad Ratings can help bring advertising investment transparency to advertisers, agencies and publishers.
YouTube has conducted new audience research in New Zealand with the help of Ipsos and TNS. The team conducted 750 surveys and 15 in-home ethnographic interviews around the country, to better understand how and why people spend time on YouTube.
Electricity company Powershop’s latest campaign lets Kiwis be in charge with interactive street posters.
Deck the halls – Pedigree have created a festive holiday for dogs in its latest campaign.
DairyNZ and NZME have released ‘The Vision is Clear’ – a national ‘movement’ intended to inspire New Zealanders to get involved with looking after its rivers, streams, lakes and beaches.
V Energy has recruited a passionate fan to be the face of, and run, its V Black campaign.
Last week it was NZME and TVNZ launching new podcasts, this week MediaWorks and RNZ have announced their own fresh content.
Newspaper publisher Stuff is considering axing 19 jobs as it squeezes its community titles.
Air New Zealand’s latest safety video ‘It’s Kiwi Safety’ is a mix of familiar faces, soundtracks and local talent.
In April last year, Stephen England-Hall took over the chief executive chair of Tourism New Zealand. He brought with him experience from his previous role as chief executive of Loyalty New Zealand after crossing over from the agency side to client side. Having now made himself at home at Tourism New Zealand, England-Hall fills us in on how the company is moving into the future, the role of technology in marketing and how both fit into the C-suite.
Industry happenings at Sweetshop, Future State Consulting, Ogilvy, Adobe and Marketo, and Adhesive.
Colorsteel’s new brand campaign follows a love story with a twist – a boy, a girl and her neighbour’s Colorsteel home.
A round of applause for the Blind Foundation, Air New Zealand and Colorsteel.
New Zealanders have loved potatoes for generations, but introducing a new branded version was going to take some serious planning. Last year, T&G took on the challenge, launching Lotatoes. We take a look at this year’s best marketing on a shoestring budget winner.
Known as the uncanny valley, the unsettling feeling we experience when robots look like humans is, well, unsettling. Hunch managing partner Michael Goldthorpe dives in the world of marketing automation and what that could look like in the future.
Comms Council Industry support group, First Five Rungs, has launched its latest project, a video content series called ‘Yarns with…’ that gives millennials in advertising a sneak peek into the industry’s top minds.
A crew swap between Blind Foundation clients and members of MediaWorks’s Newshub crew has demonstrated what people living with low or no vision can achieved with support, in an awareness campaign from YoungShand.
New Zealand men are famous for keeping their cards close to their chest and holding their emotions at bay. But the Movember Foundation says ‘enough is enough’ with the latest campaign, that takes a ‘census’ of men’s feelings.
Fonterra’s Piako Gourmet Yoghurt has released a new outdoor campaign which states that the yoghurt is ‘impossibly irresistible’.
Industry happenings at FCB, Eight, Eight One, Ampersand, JCDecaux Australia and New Zealand and Loyalty NZ.
