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Opinion
Experience is everything
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The term ‘Experience Design’ has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

News
Made in New Zealand
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Locally grown, regionally produced, for Kiwis by Kiwis… these are just some of the advertising slogans our consumers see on products nationwide. But what do they mean, what value does it add to your business, and when, legally, can you make these claims? Jai Breitnauer finds out.

News
Inside Spark’s customer-centric core
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Fair to say, Spark is more than a telco. In recent years, it’s transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark’s tech and people-focused core.

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