Partner articles
Taking hi-tech advertising to the regions
VAST Billboards is a new player in NZ’s DOOH space. MD Grant Moreton explains how VAST is helping make this medium accessible for all businesses.
Movings & Shakings
Pead appoints new Head of Creative
Independent full-service communications agency, Pead, has hired a new creative top gun – the award-winning Genevieve Chunn as Head of Creative.
Partner articles
Making a global tech giant feel Kiwi
The team at Tribal explain how client Samsung has been able to tap into the power of social media to help drive local growth for the brand.
News
Heart Foundation and dentsu encourage pulse checks with new campaign
Heart Foundation approached dentsu to develop a campaign which harnessed cultural & community insights to drive awareness around Atrial Fibrillation.
Movings & Shakings
FCB Aotearoa welcomes new Creative Director as part of FCB/SIX launch
FCB Aotearoa has announced the return of Jared Isle as Creative Director of newly formed FCB/SIX, a Creative Data Agency.
News
Subway brings loooong sandwiches to the streets with oOh! Studio
This week, oOh! Studio and Subway® have taken sandwiches to the streets by creating huge ‘subs’ for Subway’s latest Autumn campaign.
News
Delivereasy brings the ‘neighbourhood flavour’ in first national campaign via Wrestler
Fresh off a top 10 ranking in the Deloitte Fast 50 index, Delivereasy has launched its first national campaign via Wrestler.
News
NZ digital ad revenue grows almost 38% in 2021
The IAB New Zealand released its latest 2021 Digital Advertising Revenue Report this week, a snapshot of the full year 2021 and H2 2021.
Campaigns
Mental Health Foundation launches new media campaign via Calibre + Candor in response to Omicron outbreak
Mental Health Foundation has launched ‘All Sorts’, a campaign shining light on the challenges Kiwis face amid the latest wave of Covid-19 infections.
News
Flicks and Neon to continue content partnership
Flicks and New Zealand streaming service Neon have announced a continuation of their media partnership for a further 12 months.
News
Auto Trader publishes final print edition
Auto Trader Media Group has confirmed the print version of Auto Trader has ceased publishing. March 2022 will be the final edition.
News
‘Getting there can be as good as being there’ in debut campaign for GoSee via Daylight
Webjet’s new rental car and camper aggregator, GoSee, rolls out Trans-Tasman campaign via Daylight.
News
Z is moving with the times with Saatchi & Saatchi
“We’re For Moving With The Times”. This is the new theme of a major brand reset for Z Energy (Z) out of Saatchi & Saatchi.
StopPress exclusives
The Fame Game: KFC goes gourmet, ANZ uses the ‘F’ word and Cadbury’s sweet deal for vegans
Five of the most attention-grabbing local and international PR campaigns that made a big difference for their brands in March.
News
dentsu and Subaru reckon Kiwis prefer to be fueled than fooled
On April 1, dentsu and Subaru weren’t fooling anyone. Instead, they gave back to loyal Subaru drivers with an offer to fuel their next adventure.
News
NZME secures exclusive radio rugby commentary rights
NZME has announced an exclusive arrangement with Sky Sport that will see it continue to deliver rugby radio commentary across multiple platforms.
Movings & Shakings
Proximity NZ nabs international talent from Dyson
Proximity NZ continues to grow its strategy and planning team with the appointment of Matt Jenks as Senior Strategist.
Movings & Shakings
Stuff boosts data and insights capability with key hires
Stuff has made two key appointments to its Data & Insights team that will strengthen its customer-focused, insights-driven offering.
News
HELL challenges Kiwis to see through the disguise in new campaign via Yarn
HELL has just introduced the new Impossible Burger Pizza to their menu, featuring plant-based beef from the world-famous US brand, Impossible Foods.
Movings & Shakings
Rural agency Tracta sees change of ownership
After 30 years of trading, Napier-based rural agency Tracta has announced the purchase of the business by Kurt Sandtmann and Ian Howard.
News
Healthspan Elite launches ‘Co-created with the All Blacks. Works For All’ via EightyOneX
UK-based Healthspan Elite has launched a co-created range of sports & vitamin products developed with All Blacks performance nutritionist Kat Darry.
Features
Tova O’Brien: The new voice of NZ talk radio
StopPress talks to Tova O’Brien about her transformation into weekday breakfast host on Today FM, and what listeners of her new talk show can expect.
News
PEDIGREE launch a kid to canine reading programme, via Colenso BBDO
PEDIGREE DOGPHONICS books aim to help boost the confidence and literacy of children by encouraging them to read to a dog.
News
dentsu-TVNZ #IsoCareKits get celebrities squabbling with envy
dentsu has targeted some of NZ’s most coveted influencers with TVNZ OnDemand Isolation Kits with all they need to survive while isolating.
News
Goats and Spoon step it up for Staircase
The Goat Farm and Spoon TV created a 30 second and two 15 second TVCs bringing the idea of “stepping up your retirement” to life.
News
FCB NZ Launches FCB/SIX
FCB NZ is adding to its offering by launching FCB/SIX in the market, a creative data agency first started in Toronto, Canada.
News
Bodyright urges us to be unretouched and unashamed with ‘March Unfiltered’ movement
The initiative from TBWA\NZ asks brands, advertisers, & users to flood feeds with authentic images & combat dependence on unethically altered images.
Movings & Shakings
Stuff executive team evolves for the future
Ben Haywood will take up the position of Chief Product Officer, with current product lead Fei Bian Goh becoming an Executive Strategic Advisor.
News
Broadsheet launches first international vertical in New Zealand
Broadsheet is expanding internationally and will launch its first-ever dedicated overseas vertical this month, Broadsheet New Zealand.
Campaigns
Today FM talks uncommon sense via Hello
MediaWorks has successfully launched its new, refreshing style of news and talk radio, Today FM, with a nationwide marketing campaign via Hello.