News
Perceptive picks up new research work with Trade Me
The new project with Trade Me will see Perceptive delve into a combination of focus group research and a quantitative usage and attitude survey.
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News
Mercer NZ launches new initiative to help Kiwi women get financially lit, via Daylight
Mercer has launched The Table, an integrated editorial platform designed to support Kiwi women, of any lifestyle and stage, towards financial freedom.
News
DIY brand Selleys appoints Republik
Selleys has appointed full-service Freemans Bay indie Republik to manage its digital and social media business here in New Zealand.
News
oOh!media calls for agencies to come together to support Youthline
oOh!media is signing up the oOh! team for Youthline’s Walk the Talk for a second year, and challenging their own clients to get on board.
News
Noel Leeming and TBWA ensure Mother’s Day has never looked so good
This Mother’s Day, Noel Leeming wants to demonstrate that the tech retailer is always there to help, this time with the perfect gift for mum.
Movings & Shakings
GLOBOX welcomes new Commercial Manager
GLOBOX Digital Billboards has welcomed a new addition to their land acquisition team in order to keep up with customer demand.
Movings & Shakings
Brandspank grows its team by four
Following a year of sustained growth in 2021, indie creative and design agency Brandspank has bolstered its team.
Partner articles
The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
Kantar examines the underlying tactics and techniques that award-winning ads use to make their copy so compelling with consumers.
News
Return of New Zealand workforce reinstalls confidence in OOH
In its latest LENS Analytics report, LUMO Digital Outdoor is reporting that Kiwis are finally returning to the five major CBD’s across the country.
Movings & Shakings
BBT Digital expands into Australia with new Melbourne office
Kiwi independent digital agency BBT Digital (BBT) has announced the opening of their first Australia office in Melbourne, Victoria.
Movings & Shakings
Sho Pogoni heads back to Perceptive as Data Science Team Lead
Customer intelligence agency Perceptive has appointed Sho Pogoni as Data Science Team Lead after enticing him back from Westpac NZ.
Campaigns
oOh!media supports Kauri Ora project
oOh!media is coming together to show support for ‘Kauri Ora’, a collective project showcasing the triumph of biosecurity management in NZ.
News
Industry to get clearer picture of streaming audience as new tech enters NZ homes
Nielsen & ThinkTV announce the next step in video audience measurement with the integration of 500 streaming meters into Nielsen’s TAM Panel in homes.
News
Doors open as Netflix considers advertising
The news that streaming giant Netflix is considering adding advertising to the service is being met with optimism from marketing stakeholders.
Features
Programmatic shaking up Out of Home
As marketers have access to increasingly sophisticated tools, programmatic advertising is moving from its traditional space in home onto the streets.
Movings & Shakings
Beefing up digital at Saturday
With almost twenty years’ digital experience, Jason Craig is the latest addition to design and brand agency Saturday’s leadership team.
News
The Digital Café becomes The Media Lab
The Digital Café officially becomes Wellington’s largest independent full-service media planning and buying agency – relaunching as The Media Lab.
Movings & Shakings
DSG welcomes new Senior Consultant
Wellington PR and Communications firm Draper Cormack Group has added a fourth member to their small team – Senior Consultant, Janaya Soma.
News
2022 PRINZ Awards finalists announced
The Public Relations Institute has announce 38 finalists in its annual 2022 PRINZ Awards.
Campaigns
Keep The Amazon Prime – a global campaign for Allbirds
Allbirds recently looked to Wrestler to create a moment on Earth Day to help the footwear brand turn a climate tipping point into a turning point.
Movings & Shakings
Huia Ngapo joins MSL New Zealand as Senior Consultant
MSL New Zealand has announced the appointment of Huia Ngapo as Senior Consultant, to support the agency’s continued expansion.
News
The Warehouse and TBWA\NZ celebrate small spenders this winter
TBWA\NZ and The Warehouse have launched a new spot under the new ‘Hey, Small Spender’ campaign.
News
Phantom Billstickers celebrates 40 years with poster giveaway
Every band or performer who plays anywhere in Aotearoa during May is entitled to 40 free A3 posters in Phantom’s street poster network.
News
Kathmandu launches BioDown, their first biodegradable jacket with a campaign from Special New Zealand
Kathmandu has teamed up with Special New Zealand to help launch its revolutionary BioDown jacket with a new global campaign.
News
Beacon Awards finalists announced: FCB Media and PHD Group front runners
The biggest night on the media industry calendar is approaching, with finalists announced for the 2022 Beacon Awards in association with oOh!media.
News
Groov launches Embed modules: Interactive online learning for workplace wellbeing via Daylight
Groov, co-founded by Sir John Kirwan, has partnered with Daylight to transform its Embed wellbeing programme for the modern workplace.
News
Kiwi Lager pays the nation to spread the news of its return in new campaign via Motion Sickness
NZ’s long lost lager proves small budgets are nothing in the face of Kiwi ingenuity in a new campaign by Motion Sickness for DB Breweries.
Movings & Shakings
Sling & Stone makes new hires and promotions
Sling & Stone has made three new appointments and two promotions within its New Zealand team following client growth.
News
Accenture announces Accenture Song
Accenture today announced that Accenture Interactive – parent company of The Monkeys in New Zealand – will now go to market as Accenture Song.
Uncategorized1
2022 ORCA judges announced
The 2022 judging panel for The Radio Bureau’s ORCA (Outstanding Radio Creative Awards) has today been announced.