Noel Leeming and TBWA ensure Mother’s Day has never looked so good

This Mother’s Day, Noel Leeming wants to demonstrate once again that the tech retailer is always there to help, this time with the perfect gift for mum. 

Created by TBWA\New Zealand, the 30 second spot shows in a fun way that Noel Leeming always has the best product suggestions. 

The ad is the latest in a series of spots that continue to feature Noel Leeming and build on the ‘Always happy to help’ brand platform.  

Jonathan Waecker, Chief Customer and Sales Officer at The Warehouse Group says: “Mother’s Day is very important to Kiwis, so we wanted to show our customers that they can find everything they need for their Mum or Mother figure at Noel Leeming. And if they can’t, our exceptional team are always happy to help.” 

Shane Bradnick, TBWA\NZ Chief Creative Officer had this to say: “Noel Leeming is a great Kiwi brand, and now it has a great platform representing it.” 

“Having Noel Leeming in different scenarios, always willing to go the extra mile to help customers with the best product recommendations, reflects what customers experience when they visit a Noel Leeming store.” 

 The campaign will be rolling out in TV, digital, social platforms and OOH as well as in-store. 


Client: Noel Leeming 
Agency: TBWA\NZ 
Media Agency: OMG 
Noel Leeming Brand Marketing: Rebecca Cheah and Lou Devine 
Production Company: Tutu Films 
Director: Robin Walters 
Producer: Bex Richardson 
DOP: Darryl Ward 
Offline: Ben Chesters 
Online: Blair Walker 
Sound Design & Mix: Liquid Studio 

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