News
Latest issue of NZ Marketing shares Agency Perceptions Survey results
NZ Marketing magazine’s March/April issue has hit desks and features results from the Agency Perceptions Survey along with exclusive features.
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News
Comms Council calls for industry participation in Global DEI Census 2023
The Comms Council is urging NZ’s advertising and marketing industry to take part in the Global DEI Census 2023.
News
Phantom appoints sales star as Client Director
Phantom has recruited Gareth Bayliss from business capability development specialist The Icehouse to take up the new role of Client Director.
News
Mango and Steinlager take to the road to make a Kiwi classic
Wanting to make Steinlager Ultra Low Carb beer Aotearoa’s beer of choice this summer, Mango and Lion took to the road with a side of Fish ‘n Chips.
News
ITM and Stanley St join forces on new brand campaign
ITM has recently launched its “We Speak Builder,” campaign, its first major initiative with Stanley St.
Opinion
In praise of the roadshow: Why on-ground vehicle activations work post-pandemic
Brianna Elder of Mango discusses the benefits of the roadshow in a post-pandemic world.
News
Meta launches new inventory filters
Meta has introduced new filters for Facebook and Instagram Feeds giving advertisers more control over the content that appears with their ads.
Partner articles
Content creation and approval platform Otterfish officially launched
Otterfish, a content creation and approval platform, has launched and is set to be a game-changer for brands, agencies and content creators.
News
AI set to re-shape Aotearoa’s creativity
AUT’s School of Communication Studies has interviewed NZ-based advertising creative professionals to find out how AI is changing the industry.
News
Creativity shines at Aotearoa’s AXIS Awards 2023
The 43rd AXIS Awards brought together some of the most talented & innovative minds in Aotearoa’s advertising industry. Here’s a look at the winners.
News
Perceptive celebrates successes at 2023 REAWARDS
Aotearoa’s best research and insights agencies gathered last night at the 2023 REAWARDS in celebration of the most impactful research work in NZ.
News
OMD celebrates 25th anniversary
Today, the world’s largest media network OMD celebrates 25 years in business, since opening its very first office in Hong Kong in 1998.
Movings & Shakings
Culture appoints first Executive Creative Director
Digital and social media agency, Culture, has appointed Aaron Goldring as the company’s first Executive Creative Director.
News
Today FM programming abandoned as station faces uncertainty
Today FM deviated from its usual programming this morning amidst concerns about its future.
News
Undertow Media expands hospitality and beverage portfolio
Undertow Media, with its activation work in the field of wining and dining, has been attracting brands from Aotearoa and abroad.
StopPress exclusives
The Fame Game: A tasty tribute, a special Ed-ition, and correcting the internet
This March, Special PR’s Head of PR & Influence, Kelly Grindle, selects 5 of the most attention-grabbing PR campaigns.
News
DDB Aotearoa launches world first ‘Manu Togs’ with L&P and MASA
DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – the iconic manu.
News
NZME signs exclusive ad sales agreement with AdsWizz
NZME has announced an agreement to be AdsWizz’s exclusive third-party NZ sales representative for advertising on certain podcasts.
News
OMD and Amplified Intelligence team up to understand the power of attention in media
OMD NZ and eight clients have partnered with Amplified Intelligence to conduct a study on how Kiwis retain attention across various media.
Movings & Shakings
Special PR welcomes Senior PR Director
Special PR welcomes Natasha D’Souza as Senior PR Director to lead the agency’s lifestyle and consumer clients.
Movings & Shakings
Yabble expands with new Research Director
Emily Blumenthal has been appointed as Research Director for market research technology company, Yabble.
News
Billie Media leads the way in human verified quality metrics for DOOH
Billie Media is set to change the local DOOH landscape this year with a new tool designed to measure overall quality of digital billboard sites.
News
Go Media goes green with beach clean up
In support of Sustainable Coastlines, Go Media invited a few clients and partners to hit the beach for a clean up last Friday.
Partner articles
Otterfish: An AI powered content proposal and approval tool
In an effort to streamline the content proposal and approval process, a group of Kiwis have created Otterfish, a digital tool to keep things simple.
News
One Plus One partners with leading Māori engagement strategist
One Plus One has joined forces with Shayne Walker to provide clients with genuine Māori engagement strategies.
News
Suzuki and Hemisphere team up for ‘NZ’s most wanted’
Suzuki NZ, with the help of Hemisphere, has launched a campaign for the new Suzuki Vitara Hybrid.
News
Colenso and MindTheGap join forces on pay gap campaigning
ColensoBBDO has been appointed as creative agency of record by MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps in NZ.
News
EightyOneX and Robert Walters launch NZ Rugby partnership
Robert Walters NZ, with the help of EightyOneX, has announced it is the offical recruitment partner of New Zealand Rugby.
News
Subway launches BIGGER-ER, bolder campaign
Subway NZ has unveiled a daring marketing initiative “BIGGER-ER,” leaving Kiwis pondering why they ever chose burgers.
News
Total digital advertising revenue in NZ grows
Digital advertising revenue in NZ grew in 2022 compared to 2021 according to The IAB New Zealand FY 2022 Digital Advertising Revenue Report.