Emily Blumenthal has been appointed as Research Director for market research technology company, Yabble.
Blumenthal brings exceptional insights experience to the Yabble business, having spent the last 15 years building best practice insights capabilities for the likes of Coca-Cola, Foodstuffs and most recently Sky TV.
Yabble CEO Kathryn Topp says one of the company’s priorities is step change the way data is analysed and used by researchers globally, allowing researchers to create insights in a faster, smarter and more cost effective way through the use of Generative AI. Generative AI is one of the most dynamic and exciting frontiers in research and one that Yabble has been pioneering in recent years.
Blumenthal is a passionate customer evangelist, who thrives on harnessing the power of data and design creativity to create impactful strategies and projects. She excels at connecting the voice of the consumer to the heart of business strategy and achieving winning commercial outcomes and identifying significant cultural shifts.
With a proven track record in leading award-winning data driven CX and marketing programs, delivering strong capabilities across a diverse range of industries from Technology, to FMCG, Retail and Media, Blumenthal is perfectly placed to help Yabble’s extensive client base deepen their insights through current and exciting new AI-powered insights approaches.
Emily will join Yabble on April 11, and says: “I’ve been a foundation client of Yabble’s and have been so impressed by the passion, drive and exceptional smarts of the founders. Yabble is a female led NZ Tech innovator soaring to new heights on the global stage for insights. It is a privilege to support them on this incredible journey.”
