Today, the world’s largest media network OMD celebrates 25 years in business, since opening its very first office in Hong Kong in 1998.
Upon reaching this milestone globally, OMD NZ CEO, Nigel Douglas reflects on the continued success of the company’s New Zealand operation.
“In 2022, we picked up a Global Grand Effie for our Unite Against-Covid 19 work and had two campaigns acknowledged as WARC’s fifth and eight most effective media campaigns in the world.
We were recognised more than 20 times at local, regional and global shows, were named Drum APAC Digital Agency of the Year, not to mention Campaign’s NZ Media Agency of the year for the ninth time in ten years. And to top it off, this week we have been shortlisted for Campaign’s GLOBAL media agency of the year.
We set ourselves a vision to be world class and there is no doubt that OMD NZ is positioning itself amongst the best media agencies in the world, despite operating in one of the smallest markets,” says Douglas.
OMD emerged in the 1990s due to the growing complexity of the media landscape, with clients seeking greater value, transparency, and negotiating power. The brand name honours Optimum Media and Media Direction, the media departments of DDB and BBDO. Starting with just three employees, OMD has grown to 2,400 staff in 13 APAC offices and 12,000 in 100+ countries worldwide.
Named Cannes Lions Media Network of the Year 2022, OMD is currently ranked the best performing global media network overall by RECMA. Additionally, OMD is also the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 Rankings.