Graham Medcalf takes a look at the week that was, covering the future of mergers in the industry, that Gillette campaign, the bravery of Hell Pizza, predictions for the coming year, Magic Talk and words to live by.
In November 2018 MediaWorks and QMS Media Limited (NZ) entered into a heads of agreement for a proposed merger of QMS’s out-of-home, production and digital media assets and MediaWorks' radio, TV and digital business. GroupM chief investment officer Steve Tindall weighs in on who a merger such as this works for.
When Gillette launched its latest campaign turning its traditional tagline 'The Best a Man Can Get' on its head, hoards of internet warriors rushed to condemn it as "PC gone mad". Hunch managing partner Michael Goldthorpe weighs in on the topic by looking at what marketers have to keep in mind when embracing topics like #MeToo.