Wrestler founder Ben Forman attends the Forbes 30 Under 30 summit in Hong Kong, and comes back with a new dream for New Zealand.
Marketing, advertising & media intelligence
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Colenso BBDO head of transformation Edwin Rozells looks into how client marketers can improve their customer experience efforts with the open customer architecture.
Graham Medcalf takes a look at the week that was, covering 25 years of digital advertising, agency/client relationships and understanding audiences.
Graham Medcalf takes a look at the week that was, covering the future of OTT, the spending power of the iGeneration, competitors taking their competition to the ASA, and brand safety across different categories.
A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.