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Gray Matters: privacy, stereotypes and Sky

  • Voices
  • April 12, 2019
  • Graham Medcalf
Gray Matters: privacy, stereotypes and Sky

Graham Medcalf takes a look at the week that was, covering targeted advertising on Facebook, biases in advertising and the future of sky.

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Why you should stop creating content and start creating experiences

  • Voices
  • April 12, 2019
  • Erin McKenzie
Why you should stop creating content and start creating experiences

In a world increasingly dominated by digital platforms, customer experience is no longer the sole responsibility of a shop assistant. It expands to all touchpoints including those online. But how can a brand make sure it's delivering the best possible digital experience? Ryan Brown, head of brand strategy at Ceros, shared his advice at the recent Adobe Summit.

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Social media trends for 2019: Fake is out, real is in

  • Voices
  • April 10, 2019
  • Sarah Pearce
Social media trends for 2019: Fake is out, real is in

Bad news for social media influencers: new research shows that staged, paid endorsements are no longer resonating with audiences, while authentic, user-generated content is. Business strategist Sarah Pearce breaks down how brands can adjust their social media strategy accordingly.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Regional Rundown
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Gray Matters: paying for eyes, diversity on boards, honest ads and Kiwi humour

  • Voices
  • April 5, 2019
  • Graham Medcalf
Gray Matters: paying for eyes, diversity on boards, honest ads and Kiwi humour

Graham Medcalf takes a look at the week that was, covering blockchain-based digital advertising, marketers joining boards, misleading advertising, Simon Moutter's resignation, and humour in ads.

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All the news that’s fit to print

  • Voices
  • April 1, 2019
  • Ben Rose
All the news that’s fit to print

Some say print is dying in the digitally-dominated age, but as Stuff's Ben Rose writes, print and digital media can be complementary to one another.

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