Graham Medcalf takes a look at the week that was, covering the definition of masculinity, the link between sex and hygiene products, political advertising and mood tracking.
Marketing, advertising & media intelligence
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Amber Conroy, PHD business director, asks: How do we continue to evolve our creativity and ideas at the same rate as the industry we work in?
Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.
Over the weekend news broke of an Australian Federal election result that took everyone on both sides of the Tasman by suprise. Australian Prime Minister Scott Morrison retained his position with a “stunning” election victory that shocked everyone, including the pollsters. How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers. Except for Zavy.
Rainger & Rolfe managing partner takes a look at how to get marketers around the board table, and why it's so important that they're there.