Browsing: AI and Advertising

AI – Marketing disruptor or overheated hype?

As the world grapples with changes that come with the integration of AI into modern life, StopPress takes a further look into how this transformational technology will impact the marketing, advertising and media world. Will it result in job losses or upskilling? Will it hinder or enhance creativity? How can publishers separate themselves from the noise by being an authority in their niche? We ask some of the industries brightest minds to share a spectrum of thoughts, opinions and views on this rapidly evolving subject to discover the effects of the AI revolution.