Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
The massive technological leaps we’ve seen in 2020 are about to revolutionise media into the future. Here, Arnaud Calonne, New Zealand sales director at Verizon Media,…
By Nick Vile, General Manager, oOh!media New Zealand It’s fair to say we’re all looking forward to the end of a difficult 2020, but new data…
After submitting our thoughts on the new ASA influencer guidelines applicable from this week, we have had numerous conversations around the breakout table and with clients…
It’s tempting to believe that out there, other companies are doing a much better job of managing data. I have some news for you, they’re not.…
Isaac Newton once said, ‘No great discovery was ever made without a bold guess’. Following the Mediaworks TV – Discovery announcement on the 7th. Of September,…
I know a man (definitely not me) who doesn’t always listen to those closest to him when they offer advice. This man (definitely not me) was…
No, no, no DomiNO’s. I’ve taken longer than usual to write this piece because, in my gut, I’m having a hard time stomaching the latest ‘campaign’…
Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? And what does this mean for marketers looking to promote their brands?…
Adobe has recently launched evaluation tool Adobe CQ (creativity quotient) that aims to help teams and organisations measure enterprise creative aptitude and capability. In the form…
By James Nicolle Boost is 100 percent owned by its owner and CEO Nathan Donaldson. The company is soon to turn 20 years old and Nathan…
The issue of brand safety in the advertising industry is nothing new. Back in 2017, we saw YouTube enter an “ad crisis” as marketers detected their campaigns showing…
Over the COVID-19 lockdown, free-to-air television enjoyed a renaissance of sorts, as New Zealanders flocked to the service in record numbers. Anecdotally, some free-to-air TV shows…
It was 10:03am on March 23rd when the phone rang. I knew before I answered exactly what was going to be said. “Sorry Andy, this isn’t…
Murray Streets explains how an obsession with awards risks eclipsing our care for people, and why a focus on the intrinsic worth of what we do…
It’s commonly accepted that, if nurtured correctly, there can be significant value built into a company’s brand – that collection of intangibles created by the sum…
I live in two very different worlds: I was raised white, and I have brown skin. Being brought up by loving Palagi (white) parents, I have…
Humans are creatures of habit. Will Durrant, American writer, historian, and philosopher, once said, “We are what we repeatedly do”. Makes sense. But recent virus related…
One of the oddities of the global pandemic is that we are all experiencing it at once, collectively and also entirely by ourselves. The past few…