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A look into the future of events

Live, virtual, hybrid, experiential – where are events headed in our new Covid-19 reality? And what does this mean for marketers looking to promote their brands? NZ Marketing magazine investigates…


From managing events, to venue hire, to services like video and AV and everything in-between. From live events, to virtual, hybrid and experiential, pop-up stores, live demos and events within an event. We look to explore what’s happening in this realm, and how Covid-19 has changed the way it works.

Events and experiential marketing can help you humanise your brand and bolster a lasting connection between customers and brands. While these experiences are mostly real-life, marketers also need to marry them with social and content to amplify their efforts across channels. This is especially true given our new reality.

Coupled with advancements in technology such as 5G, the introduction of new streaming and video production services, and an increasing need to be environmentally conscious, we ask what the future of events, trade shows, conferences and workshops will look like. How are marketers leveraging advancements and the new normal to improve the way customers engage with a brand in both online and offline situations. 

If you’d like to contribute to this upcoming NZ Marketing feature, contact Vernene Medcalf – vernene.medcalf@icg.co.nz for more details.

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