The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Wellington Airport is telling the next generation of its story, turning to the stories of Te Motu Kairangi peninsula – the land the airport has stood on for 65 years – as its inspiration.
The team at Thompson Spencer is bursting with pride to celebrate CEO and co-founder, Melanie Spencer, as a finalist in Campaign’s Australia/New Zealand Agency Head of the Year category.
Media expert Antony Young rounds up media news: this week, we look at Coca-Cola’s AI Christmas ad, the Temu crackdown in Southeast Asia and the fact that half of Aussies aspire to be influencers.
Four top ad executives in New Zealand are on a mission to democratise digital outdoor advertising with the new platform, Youdooh.
2degrees’ ‘Data Piñata’ is back for its third year, and this time, the new campaign via TBWA\NZ gives people the chance to turn wherever they’re spending summer, into a free data party.
Leading outdoor advertising company Vast Billboards and creative agency Antony & Mates have teamed up to redefine billboard advertising with “Bill Is Bored”.
NZME has unveiled an exclusive audio media partnership with one of the world’s fastest growing sporting properties and most exciting sailing events, SailGP.
Nespresso has announced its first-time partnership with the iconic ASB Classic, as the Official Coffee Sponsor for the 2025 tennis tournament.
Apprenticeship provider BCITO has released an ode to Aotearoa, reflecting the fact that they are building the people who build New Zealand.
Last night at Auckland’s Shed 10, the IAB New Zealand 2024 Digital Advertising Awards celebrated the best work and most outstanding practitioners in the digital advertising industry.
Southern Cross Travel Insurance has revealed a new brand identity and campaign in Australia, with the tagline: Fingers crossed, you’ve got Southern Cross.
New Zealand Media and Entertainment secured four major accolades, including Media Publisher of the Year,…
Mercy Hospice has unveiled its refreshed retail brand, For Mercy, as a way to attract a more diverse audience to its nine charitable stores across the Auckland region.
Clemenger BBDO has been appointed to the L’Oréal Group Agency Village and will take on responsibilities across both brand campaign and social.
A new Stuff Group partnership will bring Kiwis live, free and multichannel coverage of the Premier New Zealand Motorsport Championship from November 22.
Over the last few weeks, some people have spotted an unusual sight on the roads of New Zealand – a Toyota Hilux Hybrid pulling a load on a 3-axle trailer.
The results are in for New Zealand’s top 10 favourite ads and the winners underscore the long-term impact of consistent, recognisable brand ideas.
Waikato-based PR and content agency Brainchild celebrated a double win at the 2024 Waikato Chamber of Commerce Business Awards.
This Christmas, Spark is encouraging New Zealanders to ‘give a gift that unleashes theirs’, aiming to show the power of a tech gift and the creative potential it can unleash in the right hands.
The Arnott’s Group has acquired snacking brands Mother Earth, Flemings and VP brands from Prolife Foods Limited.
Creative branding agency Milk is celebrating recent wins, after receiving the ‘Best in Show’ award at the 2024 Australian Graphic Design Association Awards.
The 2024 EY Entrepreneur of the Year winner was announced on the 6th of November during a memorable evening that showcased New Zealand’s entrepreneurial spirit
From mid-December, Ensemble will revert back to the ownership of co-founders Zoe Walker Ahwa and Rebecca Wadey.
Stuff’s online audience has grown again in the last month, with 2.32 million Kiwis turning to the website – over 200,000 more than its nearest competitor.
Last week, 1,300 people experienced how AI agents are changing the game for businesses and consumers at Salesforce’s Agentforce World Tour Auckland.
Official Aotearoa Music Charts (formerly The Official NZ Charts) has celebrated Aotearoa’s top singles and albums since 1975.
Garnier has teamed up with MADE THIS for an innovative OOH campaign running in key locations in Australia and New Zealand.
The campaign celebrated the launch of a new sports team by rewarding fans who joined ANZ in backing Auckland FC from ‘Day 1’.
The survey will feature over 500 sales leaders in industries like technology, tourism, manufacturing, professional services, and wholesale trade.
The new infrastructure has been deployed to meet the increasing needs of micro mobility users in Aotearoa’s northern-most city.
The portal means Kiwis can now use the real estate platform to see out their entire property journey from start to finish.
New Zealanders will be able to witness all of the action on the water, thanks to the renewed partnership between WBD and SailGP
This year’s theme, The Year of the Soundtrack, challenged agency bands to bring their best movie, TV show, or video game soundtrack covers to life.
The New Zealand International Comedy Festival (NZICF) and Best Foods mayonnaise have extended their successful partnership for two more years.
Catherine Arrow is a Life Member and Fellow of PRINZ, Fellow CIPR, Fellow ASEAN PR and a Founding Chartered Public Relations Practitioner.
Following the ‘Find your wonderful’ platform launch, New World’s Christmas campaign features a heartwarming story of a dad and his daughter.