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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
OMG stays number one in RECMA ratings
OMG is 19 points above the next closest competitor and has a score that is equivalent to the next three holding groups’ combined scores
LUMO completes Auckland waterfront digital network with new premium site
Positioned on the corner of Quay Street and The Strand, the south-west facing screen will join two existing digital billboards on Ports of Auckland
PHD takes the win as Adland swings for good at UnLtd: Open
The UnLtd: Open golf tournament, kindly sponsored by oOh!media, saw over 60 people swing and putt for good at the beautiful Akarana Golf Club.
Auckland Design Week appoints Tonic Communications
The Tonic team will help to build greater awareness of the ADW event and support its growth as a landmark event for Aotearoa, New Zealand.
New Zealand scoops global award for ‘country brand’
This prestigious international award recognises outstanding efforts in promoting New Zealand on the world stage.
Westfield celebrates the season with ‘Feels Like Christmas’
Westfield’s new campaign features three nostalgic films that portray real stories from the community about the wonder of Christmas.
Around the World: Trump, Google and break-ups
We look at Donald Trump’s winning formula, a big fine for Google and the vexing issue of who gets to keep the social media account.
Hyper teams up with Lumos for advanced analytics
New partnership lets Hyper provide enhanced insights into audience behaviour, campaign performance, and targeting within its retail network.
JCDecaux brings high-impact static sites to Sylvia Park
JCDecaux will offer two sets of three portrait sites along Carbine Road’s entry and exit routes, reaching thousands of holiday shoppers.
Mercury brings a whole new level of buzz with FCB
Mercury NZ has kicked off a new brand platform – Bring The Buzz – after reappointing FCB Aotearoa as its creative agency.
‘Scamathon’ highlights the $3.8m a week given to cyber scammers
Scammers thank us very much for their kind ‘donations’ in a Telethon-like event for the National Cyber Security Centre. Special Wellington, MBM and Honeymoon Films staged the happenings for Cyber Smart Week.
FizzyPop launches new look for the Hawke’s Bay Hawks
Hawke’s Bay-based advertising agency FizzyPop has partnered with the Hawke’s Bay Hawks to
develop a new brand identity, digital presence, and go-to-market strategy.
A modern way to settle your bets with betcha
Entain New Zealand has launched a new wagering platform, betcha, giving Kiwis a modern way to settle their differences and scratch their competitive itch.
Bringing the AA membership to life with a quiz
Partnering with Quantum Jump, the AA has launched the AALLLLL the Good Stuff Quiz so members can discover all the awesome benefits available to them.
Z Manu World Champs are back for 2024!
After the runaway success of the first event, the Z Manu World Champs are back with more qualifying events, more host cities and increased prize money
Get Naked in your garden
With so many reasons to get Naked, now there’s one that’s good for your garden – Sealord’s new organic fertiliser made from unused fish product and waste.
Chemistry reimagines Digital Arena’s brand strategy
The project includes a new strategic brand positioning, complete brand redesign and a state-of-the-art website for Digital Arena.
BrandSpace goes programmatic across NZ
Every Westfield SuperScreen will join the existing network, including Westfield locations in Albany, Newmarket, Riccarton, Manukau and St Lukes.
Woolworths launches Christmas campaign via M&C Saatchi
Filming took place at Woolworths’ carrot grower – Balle Brothers in Pukekohe, with a Christmas track sung by up-and-coming New Zealand artist MISSY
GoodSense swears off fossil fuel clients
B-Corp GoodSense is the first Kiwi agency to become a member of Comms Declare, an Australian climate advocacy group against the promotion of fossil fuels.
New World revamps Clubcard with ‘New World Dollars’
New World has overhauled its popular Clubcard loyalty programme with easier access to rewards and…
Nadine Higgins joins NZME – launches personal finance podcast
Experienced broadcaster, business journalist and financial advisor launches a new podcast aiming to demystify money matters.
Sky launches digital advertising on Sky Sport Now
Following the successful launch of Subscription Video on Demand advertising platform On Neon, Sky has now launched digital advertising on Sky Sport Now.
Charm and Plumbing World launch Plugly part 2
Creative agency Charm and Plumbing World have continued with the Plugly approach after the first iteration proved to be one of its most popular campaigns.
Play under the microscope for annual Play Week
For its annual Play Week campaign, Sport NZ teamed up with WorkComms to launch a fun campaign encouraging families to embrace the power of play.
NZME and two employees finalists in 2024 Deloitte Top 200 Awards
NZME and two of its team members have been named as finalists in this year’s Deloitte Top 200 Awards to be held in December.Â
Spark’s new competition celebrates artistic talents in our tamariki
This Christmas, Spark is celebrating budding artists with its inaugural Spark Christmas Art Competition, with winners featured on billboards.
New partnership with Outward Bound New Zealand a humbling opportunity for jnr.
Outdoor education and adventure organisation Outward Bound New Zealand has appointed jnr. for brand strategy and creative duties.
Whittaker’s finds new cocoa bean sources to combat shortage
Whittaker’s is having to look to other cocoa bean sources across Africa to combat global supply shortages, instead of using only Ghanaian beans.
Ecotricity and Colenso work towards a cleaner greener Aotearoa
Kiwi climate positive certified electricity provider Ecotricity has confirmed the appointment of Colenso as its creative partner.
Exciting line up for MA’s 2025 Advanced Marketing Leadership programme
New Zealand Marketing Association are pleased to announce the 2025 Professional Certification of Advanced Marketing Leadership program.
Dyson announces Stormzy as Global Ambassador
Global technology company Dyson has announced British musician Stormzy as its latest Global Ambassador with a new campaign video.
realestate.co.nz eases property hunting pain points
realestate.co.nz is showing Aotearoa that it understands and can help with the pain points of house hunting with a new campaign and a design refresh.
SENZ looks to new chapter as Sport Nation
New Zealand’s only dedicated sports radio and audio platform is evolving, with SENZ rebranding to Sport Nation from November 19.Â
Dunedin rolls the dice on its own Monopoly board
Following the limited release last year of a Monopoly game for the Otago region, a special edition now focuses on Dunedin and all that makes it unique.Â