Principals revitalises Southeast Asian legal brand Rajah & Tann
Branding and design agency Principals (New Zealand) has revitalised the brand for Southeast Asian legal…
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Action-comedy Give Me Babies wins big at NZ TV Awards
Give Me Babies, the action-comedy with a big heart (and an even bigger punch), has won Best Comedy at the New Zealand Television Awards late last month.
dentsu Aotearoa finalists in the HRNZ Awards for 2025
dentsu Aotearoa is a finalist in three categories at HRNZ’s NZ HR Awards 2025, for creating a workplace where people feel supported, valued and empowered.
Bastion launches new media offering: Bastion Media
Bastion, Australasia’s largest independent agency has announced the launch of Bastion Media, its new media offering, led by Bastion ANZ CEO, Cheuk Chiang.
Here’s who stole Kiwi hearts this Spotify Wrapped day
The release of Spotify Wrapped is a day I look forward to every December – when streaming platform Spotify gives users an early Christmas present.
Sharing is not always caring, says Chorus and Saatchi & Saatchi NZ
Sharing’s not always a good thing, says Chorus in new campaign, especially if what’s being shared is a cell tower for your home internet connection.
Brand refresh for Yoplait dairy brand Vigueur
Yoplait dairy brand Vigueur has kicked off a new advertising campaign with the help of Parnell-based agency The Business Marketing Group.
How to avoid Black Friday hangovers with Westpac and Saatchi & Saatchi NZ
Westpac NZ has launched a campaign to encourage and empower Gen Z and Millennial shoppers to resist pressure this sale season.
Comms agency for NGOs launches on Giving Tuesday
A communications, public relations and brand agency solely focused on the not-for-profit (NFP) sector has launched in Aotearoa, created by two former journalists and a brand expert.
McDonald’s and OMD New Zealand lead the way with Infosum’s data solutions
McDonald’s and OMD New Zealand have become the first advertiser in New Zealand to fully…
Mediaworks and Wellington Airport launch digital offering: Sky Pack
MediaWorks, in partnership with Wellington Airport, has unveiled a new digital offering – aptly named the Sky Pack – featuring six 86” digital screens.
Taking play to new heights: PlayStation fans light up the Sky Tower
PlayStation NZ took brand engagement to new heights with its Sky Striker activation at Auckland’s Sky Tower, delivering an unforgettable day for fans.
Stuff Group preserves over 200k pieces of Newshub content
Over 200,000 pieces of Newshub content have been preserved by Stuff Group, following a migration…
Stay fussy and ask for the Alternative Dairy Co
Stay fussy is the name of the game in The Alternative Dairy Co’s new campaign, produced by Pitchblack, which showcases the care and attention baristas put into their coffees all over the Tasman.
BNZ Auckland Lantern Festival returns for the Year of the Snake
The BNZ Auckland Lantern Festival will light up South Auckland’s Manukau Sports Bowl in February 2025 as it celebrates the Chinese New Year.
The Sporting News collaborates with DAZN to expand its network
The Sporting News has announced a significant strategic partnership and expansion to its network following an agreement with streaming platform DAZN.
Radio Hauraki crowns a winner in nationwide pie competition
A competition encouraging Radio Hauraki listeners to submit their best pie flavour ideas has led to the nationwide launch of a unique pie.
Consumers trust less, expect more, says new Salesforce data
Salesforce’s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low.
The Edge finds Jason Momoa look-alike at Mission Bay
The Edge radio station brought the charm and charisma of Hollywood star Jason Momoa to Mission Bay at the weekend as it hosted a Look-Alike Competition.
Fashion, beaches and Gwen Stefani: Remix has everything you need for summer
The sun-soaked months are finally here, and with them comes the latest issue of Remix — the ultimate blueprint for summer reset and renewal.
Comms Council announces Pressie Award Winners
Hosted at NZME’s iHeart Lounge, this year’s Pressie Awards celebrated winners across 12 distinct categories along with awarding the Grand Prix award.
TBWA\NZ and ANZ target online credit card fraud this Black Friday
With Black Friday and Cyber Monday sales well and truly inundating our eyes and ears, ANZ is helping customers in the fight against online credit card fraud.
New+Improved Ventures: Building the next generation of martech success stories
Launched on November 27, venture studio New+Improved Ventures is all about making great work with great people, says Co-founder Antony Ede.
Podcasts take the spotlight; Stuff celebrates major accolades
The winners of the 2024 New Zealand Podcast Awards have been announced, shining a spotlight on the outstanding talent and creativity of the Aotearoa podcasting community.
Combat Black Friday hangovers with Ārepa and Westpac NZ
With Black Friday fever sweeping the nation, Westpac NZ has teamed up with Ārepa to release the Westpac NZ x Ārepa Black Friday Hangover Prevention Drink.
DDB Aotearoa set to continue its Takitoru programme in 2025
DDB Aotearoa will continue its Takitoru Uplift programme, following overwhelming support from staff for learning te reo and tikanga Māori in 2024.
Grand Tour Racing Festival to shift the dial on horse racing
New Zealand Thoroughbred Racing has launched its third year of The Grand Tour Racing Festival and it promises to be the most elaborate yet.
Plug Media’s public charging revolution has something for everyone
A startup providing free and secure phone charging via interactive kiosks has officially launched its network across Aotearoa.
Keep your mind as strong as your muscles with Movember’s MindSets
Movember, Life Fitness and dentsu Aotearoa’s new tool aims to help gym-goers work on their mindset while they work on their body.
The Spinoff’s open letter: Join the Committee to Save The Spinoff
Today, The Spinoff has announced a bold new membership drive, the Committee to Save The Spinoff, to double the number of financial supporters.
Refreshed digital tool aims to improve Kiwis’ relationship with alcohol
Australasian beverage company Lion and advertising agency YoungShand have partnered up on a refresh of a digital tool dedicated to helping Kiwis make smarter drinking choices.
Generate and krunch launch brand ambassador campaign feat. Dame Lisa Carrington
Generate and creative agency krunch are thrilled to announce a partnership with two outstanding Kiwi athletes, Dame Lisa Carrington and Finn Butcher.
OMG takes out three of four finalist spots in Campaign Asia Agency awards
Omnicom Media Group (OMG) takes three out of four finalist spots on Campaign Asia’s New Zealand Media Agency of the Year 2024 list.
RNZ achieves audience goals three years early
A new survey shows RNZ has achieved its audience goals three years early, with the results showing 80% of New Zealanders engage with its content a month.
Advanced Audiences a win for advertisers and agencies, says Nielsen
Nielsen has launched Advanced Audiences, powered by its Consumer & Media Insights arm to offer seamess integrations for digital campaigns and activations.
Six nation deep dive reveals unique commerce trends
VML has just launched APAC’s Future Shopper, an extension of VML’s global report and survey The Future Shopper, now in its eighth year of circulation.