Stuff celebrates end of year Nielsen result
Stuff Group is happy to see the end of year Nielsen Online Ratings which shows that in November, stuff.co.nz reached 2.31 million Kiwis.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Uber One partners with Rhythm and Vines for the first time alongside other big brands
Alongside Uber One, Rhythm and Vines brand partners in 2024 include One NZ, McDonalds, Red Bull, Pals, Lipton Iced Tea and more.
The Goat Farm discloses ownership structure in interests of complete transparency
In light of recent ad industry holding company news, Karangahape Road indie The Goat Farm has chosen to disclose its ownership structure.
Fonterra launches new campaign: Your Co-Op
Dairy giant Fonterra has launched a new campaign – the first outputs from a new long-term strategic positioning via Bettle–Associates.
GroupM explores the future of influencer marketing in Aotearoa
Earlier this month, GroupM New Zealand brought advertisers and creatives together to explore what the future of influencer marketing looks like in Aotearoa.
Make it click returns with a fresh new beat before Kiwis hit the track this summer
McDonald’s New Zealand and DDB Group Aotearoa are reminding Kiwis to stay safe and “Make it Click” when they get out on the road this summer.
Sales surge shows summertime is magazine time
Magazines thrive during the summer months, making the season a golden opportunity for publishers and advertisers to connect with their audiences.
Auckland Radio Trust and The Spinoff launch Vince Geddes Journalism Fund
The Auckland Radio Trust has announced the establishment of the Vince Geddes In-Depth Journalism Fund to support talented freelance journalists.
Unbound and Stape join forces
Waikato-based digital marketing agency Unbound has joined forces with Stape, a specialist in server-side tracking.
Wellington Chocolate Factory’s commitment to building a thriving cocoa industry
Wellington Chocolate Factory is bringing the majority of its cocoa supply closer to home, moving to source beans from the Pacific region
Tāmaki Makaurau prepares for three international rugby tests in 2025
International rugby returns to Tāmaki Makaurau with a bang next year, with Auckland set to host three of our national teams’ nine test matches in the All Blacks and Black Ferns’ domestic schedule.
Aotearoa officially the best place in the world to have herpes
A public health campaign by the New Zealand Herpes Foundation and Motion Sickness has achieved its goal: Aotearoa is now officially ‘The Best Place in the World to Have Herpes.’
The Goat Farm gets into the pilot’s seat with Auckland Pilot Training Group
Karangahape Road advertising agency The Goat Farm has been appointed to manage insights, PR and media relations for aviation training provider Auckland Pilot Training Group.
Concrete Playground acquired by Vinyl Group
Australia’s only ASX-listed music company, has executed a binding Heads of Agreement to acquire Concrete Playground Pty Ltd, subject to entering into a Share Sale Agreement.
Greater transparency needed in governmental climate impact reporting, says Pure SEO
Pure SEO has released a controversial study analysing the carbon emissions generated by MPs in New Zealand, with a focus on emissions from air travel.
Bastion launches Experience division in NZ
After 15 years of delivering brand campaigns across Australia, Bastion is excited to bring its brand experience division into New Zealand.
Let’s Talk about your ‘bits’: Breaking down sexual health barriers
Special Wellington has brought Sexual Wellbeing Aotearoa’s new branding, ‘Let’s Talk,’ to life with an inventive campaign titled Emotional Support Bits.
Nature takes over in Art in the Hood competition
This year marks the 5th anniversary of oOh!media New Zealand’s “Art in the Hood”, a community-driven initiative that runs throughout Aotearoa and aims to make public spaces better.
Auckland Transport’s big challenge: Keep Auckland city moving
Auckland Transport’s series of colourful and dynamic campaigns are all about educating Aucklanders on how to keep ‘Your City Moving’.
MAS appoints Medium Rare Content Agency
Medium Rare Content Agency has been appointed as the content agency of record for insurance company Medical Assurance Society after a competitive pitch.
‘A slice of summer bliss’: FizzyPop wins Summerfruit account
Summerfruit NZ, the industry body representing growers of apricots, cherries, nectarines, peaches, and plums, has partnered with FizzyPop for their summer campaign.
Industry celebrates Campaign Asia wins
Kiwi agencies are celebrating after the winners of the Campaign Asia Agency of the Year…
Auckland Transport OOH tender abandoned just weeks before contracts due to start
Surprise news as the tender process for Auckland Transport’s outdoor assets is dropped suddenly after months of work by OOH companies.
Text (Vanilla) Ice Ice to 423 this summer to save your beers from the freezer
Export Ultra has brought back a blast from your past to prevent a blast in your future, partnering with Vanilla Ice to launch the Export Ultra Cold Call Back Service.
Chemistry and Endless Metals partner up
Endless Metals, a leading force in metal recycling and waste reduction, is excited to announce its collaboration with independent creative agency Chemistry.
Supreme tech NOELedge saves the day at Noel Leeming
To prove that nobody in New Zealand knows tech like Noel Leeming, TBWA\NZ has created a series that brings to life the brand’s NOELedge of all things technology.
Thompson Spencer’s brand refresh for Me Today hits the mark for Gen Z, leaves no crumbs
How do you know when your campaign is working? When those outside your target audience are left perplexed – while your intended audience connects instantly.
Colenso BBDO Auckland takes out Best of Show at One Asia Creative Awards
Colenso BBDO Auckland was a top winner in the 2024 One Asia Creative Awards, taking home Best of Show, three Best of Disciplines, and four Gold awards.
Saatchi & Saatchi NZ and Toyota dream up new government department to promote RAV4
Toyota has just launched a campaign for the RAV4 that utilises New Zealand’s Department of Recreations, Activities, Visits and Stuff (D-RAVS).
Nurture the future within and keep pregnancy alcohol-free, says Curative and Te Whatu Ora
Creative agency Curative has collaborated with Health New Zealand Te Whatu Ora on a new nationwide campaign to keep pregnancy alcohol-free.
Kraft Heinz ANZ appoints TBWA as creative agency
Kraft Heinz Australia and New Zealand has appointed TBWA – The Disruption Company as its integrated creative agency, following a competitive pitch process.
Ngā Taonga Sound & Vision and Warner Bros Discovery preserve 35 years of news
New Zealand’s audiovisual archive Ngā Taonga Sound & Vision and Warner Bros Discovery have announced a partnership to preserve 35 years of Kiwi news.
Around the World: Omnicom and IPG look to merge in major acquisition deal
Following overnight leaks, it has now been confirmed that Omnicom has acquired Interpublic in a deal that will create the advertising industry’s largest holding company.
Around the World: A TikTok ban, AI innovations and Bluesky
Media expert Antony Young rounds up global media news – this week we look at TikTok and the US, the top AI innovations in marketing and Bluesky’s rapid growth.
2024 ends on a high for Publicis Groupe ft. Snoop Dogg
Every year, Publicis Groupe Chairman and CEO Arthur Sadoun sends out a company-wide memo to staff, providing updates and wishing them a happy holiday.
Principals revitalises Southeast Asian legal brand Rajah & Tann
Branding and design agency Principals (New Zealand) has revitalised the brand for Southeast Asian legal…