Colenso BBDO Auckland was a top winner at the 2024 One Asia Creative Awards, taking home Best of Show, three Best of Disciplines and four Gold awards.
The agency, working with Nexus Studios London, was awarded Best of Show for “Adoptable. By Pedigree.” on behalf of Mars.
The work also won Best of Discipline honours in Creative Use of Technology, Direct Marketing, and Out of Home & Out of Home Craft, and four Golds (in the above disciplines, two in OOH). It was the only winner from New Zealand.
“Adoptable was one of those projects that required commitment from every single person involved. This is a big win for a big team who gave it everything.” Says Si Vicars, Chief Creative Officer at Colenso BBDO.
29 Gold Awards across APAC
A total of 29 Gold, 32 Silver, 45 Bronze, and 51 Merits were awarded this year to agencies and brands in 13 countries and regions across APAC.
CHEP Network Melbourne led all Australian agencies this year with six One Asia award wins. Australia’s other Golds were won by The Monkeys Sydney, which took home two for “Play It Safe” on behalf of Sydney Opera House. One Gold was in Branded Entertainment, Branded Long-Form Video, and the other was in Moving Image/Sound Craft & Production, Original Music.
Cultural contributions
In-person judging for One Asia 2024 took place in October in Manila, Philippines, marking the first time it was held outside of China. By rotating the judging location each year, the show aims to showcase and appreciate the unique cultural contributions of each country, highlight the exceptional work being done there, and strengthen the bonds within the local creative community.
“One Asia has established itself as the premiere awards for the region because it’s about more than just recognition. It’s about celebrating the vast range of creative excellence that spans APAC,” said Kevin Swanepoel, CEO, The One Club.
“It’s a testament to the incredible talent, innovation, and cultural depth that thrives in the region.”
