Colenso BBDO’s “Adoptable” wins Gold Lion in Direct at Cannes

Colenso BBDO New Zealand’s powerful campaign highlighting dog homelessness has continued its winning streak at the Cannes Lions Festival of Creativity.

Yesterday, the agency was awarded a Gold Lion in Direct for its campaign, “Adoptable”, for Pedigree.

The global campaign, which launched first in the New Zealand market, kicked off what was to be a successful week for the agency when it won a Grand Prix in the Lions Outdoor category on Tuesday.

Before receiving the Gold Lion award, both “Adoptable”, and another Colenso campaign for Pedigree, “Meowzer”, won Bronze Lions in the Direct category earlier on Thursday.

DDB Aotearoa scored a Silver Lion in Direct for “Greenprint” for Volkswagen. Alongside media agency OMD, DDB Aotearoa also won bronze in the media category for McDonalds “Ad-Ons”, which also received bronze in outdoor.

Dentsu Creative’s Aid Aisle campaign for Fresh Choice received a bronze in the Direct Lions, after having won silver in outdoor.

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