The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Media expert Antony Young rounds up media news from beyond Aotearoa – this week it’s the Super Bowl ads, Nielsen’s TV ratings shake up and No Buy 2025.
A new chapter of Shortland Street kicks off tonight, with the first episode streaming live on TikTok at the same time it airs on TVNZ 2 and TVNZ+.
SquareOne’s latest work with Thinkerbell Aotearoa delves into what happens when kids don’t learn to manage their money, higlighting the importance of being ‘money smart’.
Programmatic advertising platform StackAdapt has announced a growth capital raise led by Teachers’ Venture Growth, and five other investors.
Signalling a new era, Flight Centre has unveiled a new global tagline; Your Centre for Travel, the latest move in an ongoing brand modernisation strategy.
Hawke’s Bay’s advertising agency FizzyPop is proud to continue its partnership with the Napier Art Deco Trust for Art Deco Festival Napier 2025.
Over the next six months, a diverse group of young New Zealanders will take part in a dating conversation via a new social media project, d8talk.
Media access service provider Able is set to launch its first original commission Sight Unseen, a five-part documentary web series, on February 26.
New research from JCDecaux has recommendations for brands on how they can reach Kiwi shoppers who are becoming increasingly strategic as they navigate rising living costs.
Enterprise Dunedin’s new campaign showcases Ōtepoti as the place to be for those wanting to escape bigger-city living.
Fletcher Living has created a new way for Kiwis to find their ideal neighbourhood to bring their home ownership dreams to life.
Australia’s In-House Agency Council has officially launched into New Zealand as new research shows the majority of Kiwi businesses operate some form of in-housing model.
UFO Rodeo and its long-form production arm Dark Doris are riding high this week after receiving the World Cinema Documentary Audience Award at Sundance Film Festival.
Club Med has launched new brand campaign l’Esprit Libre across Australia and New Zealand, in collaboration with global creative agency 180 Amsterdam.
KitKat’s ad using Queen’s ‘I Want to Break Free’ to encourage people to take better breaks, recognising how difficult it is to switch off from a world demanding constant attention.
Launching its first ever social media activation was scary for Sexual Wellbeing Aotearoa – especially as it involved turning peoples’ ‘bits’ into plushies.
Auckland food rescue charity Fair Food has launched a summer poster campaign, Packed with Purpose, showcasing the volume of kai it rescues from waste.
HelloFresh is now an official partner of the Blues men’s and nib Blues women’s rugby teams, bringing fresh and convenient meals to players and fans.
UnLtd is relaunching its annual Big Clash cricket event, with a goal to provide 1,000 pairs of pyjamas for children across the motu.
TradeMe’s Job Hunt January is back and this time, they’ve partnered with outdoor clothing and equipment brand Kathmandu to offer the position of Overseas Enthusiast.
ThreeNews weekend anchor Laura Tupou will take on a new challenge next month, moving into Stuff’s weather correspondent role.
RNZ has appointed journalist and editor Andrew Holden to the role of Complaints Custodian where he will oversee the formal complaints system.
Whakaata Māori and TVNZ are partnering to bring New Zealand’s largest Māori performing arts festival, Te Matatini o Te Kāhui Maunga 2025, to viewers across the motu.
VMO has expanded its market leading office media network in New Zealand, with 14 new screens in five office towers within Auckland CBD.
New Zealand health and beauty media brand The House of Wellness is taking to the airwaves with help from music radio station The Breeze.
Uber Eats is back with its ‘Get almost, almost anything’ campaign, reminding Kiwis and Australians that the service can deliver more than their favourite takeaway meal.
Trident is launching a national brand campaign with phase one launching on January 27 in time for Chinese Lunar New Year and running through to March.
The results are in for NZ’s top 10 favourite ads from quarter 4 of 2024, with ASB’s “Ben & Amy” and ANZ’s “Sharma Family” holding firm in the top spots.
Media expert Antony Young rounds up global news: Trump shakes up the media industry, trust in Coles and Woolworths wanes, Netflix sets sights on doubling its revenue.
The Public Relations Institute of New Zealand has announced that the 2025 PRINZ Awards are now open for entry, closing on February 28.
Bendon has launched a new brand ethos, “Bra Better,” across both Australian and New Zealand markets that aims to meet the evolving needs of women today.
Fresh off its win at Lumo’s 2024 Pixels Awards, Kiwi meal kit company Bargain Box by My Food Bag has officially launched the ‘Crowdometer’ campaign.
MediaWorks has entered into an agreement with AdsWizz to become its third-party sales representative for advertising on the SiriusXM Podcast Network in NZ.
Phantom Billstickers is lighting up the streets once again, partnering with Wairau Māori Art Gallery to showcase the art of two renowned Māori artists.
From drama to comedy, documentaries to entertainment and sport, TVNZ has revealed its line-up of local and international content set to air in 2025.
With summer in full swing and fan shortages of previous years top of mind, TradeMe has launched its latest campaign a special hub – Only Fans.