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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
In-House Agency Council launches in Aotearoa
Australia’s In-House Agency Council has officially launched into New Zealand as new research shows the majority of Kiwi businesses operate some form of in-housing model.
UFO Rodeo’s Prime Minister film wins at Sundance
UFO Rodeo and its long-form production arm Dark Doris are riding high this week after receiving the World Cinema Documentary Audience Award at Sundance Film Festival.
Be a Free Spirit and travel with Club Med
Club Med has launched new brand campaign l’Esprit Libre across Australia and New Zealand, in collaboration with global creative agency 180 Amsterdam.
Break free and break better with KitKat and Queen
KitKat’s ad using Queen’s ‘I Want to Break Free’ to encourage people to take better breaks, recognising how difficult it is to switch off from a world demanding constant attention.
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’
Launching its first ever social media activation was scary for Sexual Wellbeing Aotearoa – especially as it involved turning peoples’ ‘bits’ into plushies.
Fair Food new posters are Packed with Purpose
Auckland food rescue charity Fair Food has launched a summer poster campaign, Packed with Purpose, showcasing the volume of kai it rescues from waste.
HelloFresh makes food fun for Blues rugby community
HelloFresh is now an official partner of the Blues men’s and nib Blues women’s rugby teams, bringing fresh and convenient meals to players and fans.
UnLtd’s Big Clash Cricket returns for 2025
UnLtd is relaunching its annual Big Clash cricket event, with a goal to provide 1,000 pairs of pyjamas for children across the motu.
Trade Me’s Job Hunt January returns: Kathmandu searches for Overseas Enthusiast
TradeMe’s Job Hunt January is back and this time, they’ve partnered with outdoor clothing and equipment brand Kathmandu to offer the position of Overseas Enthusiast.
Laura Tupou takes on the weather in new role
ThreeNews weekend anchor Laura Tupou will take on a new challenge next month, moving into Stuff’s weather correspondent role.
RNZ welcomes Andrew Holden as Complaints Custodian
RNZ has appointed journalist and editor Andrew Holden to the role of Complaints Custodian where he will oversee the formal complaints system.
Te Matatini to screen on Whakaata Māori and TVNZ
Whakaata Māori and TVNZ are partnering to bring New Zealand’s largest Māori performing arts festival, Te Matatini o Te Kāhui Maunga 2025, to viewers across the motu.
VMO expands office media network in Auckland
VMO has expanded its market leading office media network in New Zealand, with 14 new screens in five office towers within Auckland CBD.
The House of Wellness goes live on air with The Breeze
New Zealand health and beauty media brand The House of Wellness is taking to the airwaves with help from music radio station The Breeze.
Cher turns back time in latest Uber Eats campaign
Uber Eats is back with its ‘Get almost, almost anything’ campaign, reminding Kiwis and Australians that the service can deliver more than their favourite takeaway meal.
Trident celebrates Chinese Lunar New Year with new campaign
Trident is launching a national brand campaign with phase one launching on January 27 in time for Chinese Lunar New Year and running through to March.
Ben & Amy hold top spot in NZ’s top 10 ads
The results are in for NZ’s top 10 favourite ads from quarter 4 of 2024, with ASB’s “Ben & Amy” and ANZ’s “Sharma Family” holding firm in the top spots.
Around the World: Trump’s media shakeup, 20k sign petition against WFH policy
Media expert Antony Young rounds up global news: Trump shakes up the media industry, trust in Coles and Woolworths wanes, Netflix sets sights on doubling its revenue.
PRINZ Awards open for entries
The Public Relations Institute of New Zealand has announced that the 2025 PRINZ Awards are now open for entry, closing on February 28.
Bendon and YoungShand launch Bra Better campaign
Bendon has launched a new brand ethos, “Bra Better,” across both Australian and New Zealand markets that aims to meet the evolving needs of women today.
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box
Fresh off its win at Lumo’s 2024 Pixels Awards, Kiwi meal kit company Bargain Box by My Food Bag has officially launched the ‘Crowdometer’ campaign.
MediaWorks announces agreement with AdsWizz
MediaWorks has entered into an agreement with AdsWizz to become its third-party sales representative for advertising on the SiriusXM Podcast Network in NZ.
Phantom Billstickers turns streets into open art gallery
Phantom Billstickers is lighting up the streets once again, partnering with Wairau Māori Art Gallery to showcase the art of two renowned Māori artists.
TVNZ announces 2025 line-up
From drama to comedy, documentaries to entertainment and sport, TVNZ has revealed its line-up of local and international content set to air in 2025.
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
With summer in full swing and fan shortages of previous years top of mind, TradeMe has launched its latest campaign a special hub – Only Fans.
Between Two Beers signs global partnership with Acast
Independent podcast company Acast has signed a new global partnership with New Zealand’s popular longform interview podcast, Between Two Beers.
IHAC Awards welcome two new judges; entries open to NZ
The In-House Agency Council has named two industry leaders, Gabrielle McKenzie and Stefanie DiGianvincenzo, as judges for the 2025 IHAC Awards.
OMO’s new campaign encourages Kiwis back to the pitch
After giving kids permission to get dirty for years, laundry detergent brand OMO is now shifting its focus to grown-ups with its latest campaign
NZME set to cut almost 40 jobs in new proposal
Staff at NZME have just been presented a proposal to cut almost 40 jobs from the NZ Herald, BusinessDesk and Newstalk ZB.
NZME signs multi-year podcast partnership with BBC Studios
NZME has entered a multi-year partnership with BBC Studios to represent hundreds of hours of the British broadcasters’ premium podcasts in Aotearoa.
Xero evolves its brand to be more powerful and personalised
Global small business platform Xero has announced an evolution of its brand, including the tagline “Your business supercharged”.
Tennis Australia launches FAST channel on Samsung TV Plus
Tennis Australia has launched a 24/7 free ad-supported streaming channel on Samsung TV Plus, during the Australian Open 2025.
Campbell+Co celebrates its ASB Classic activations
Communications agency Campbell+Co brought summer vibes, social experiences and important health messaging to the 2025 ASB Classic with three brand activations.
Kellogg’s unites its subbrands in Masterbrand marketing campaign
Kellogg’s is uniting its subbrands, including Nutri-Grain, Coco Pops, and others, under a single Masterbrand marketing campaign.
Spark campaign aims to help businesses fight tech paralysis
Spark’s latest campaign aims to help New Zealand businesses cope with the constantly evolving technology landscape and avoid feelings of ‘tech paralysis’.